Archive for September 2011
Our Google Overlords
I ran across the video below in my wanderings and it stoked my long term malaise about Google. To put a finer point on it, I love Google products. I am just terrified of the digital profile Google has of me based on my usage. How do I use Google? Google Search leads me to…
Read MoreApple vs. Facebook
Did you hear that sound yesterday? The loud groaning one? It was the sound of the 750 million active Facebook users groaning as they logged in to find out that the user interface had been changed. The news today is that those changes were small potatoes, even bigger changes are coming. That means there is more groaning yet to come. One…
Read MoreGoogle+ a failure? No, but it isn’t ready for business.
A client of mine asked me about Google+ yesterday. He wanted to know if he needed to be there. He is just starting out and creating his presence so he doesn’t have much following. I found myself torn. People that I respect a lot really love Google+. I am an avid Chris Brogan reader and…
Read MoreFive laws of the ecommerce category page (plus a couple of extra credit items)
I hope you are enjoying your journey through the ecommerce website with me. In case you missed it (how could you miss it? Seriously, is there something more interesting going on in your life?) we have already covered the home page and primary navigation. Next we are headed to the category page. The rules… 1. Show me products…
Read MoreWhere is my map?
I am afraid that as I write this I am a mass of frustration. You see, I can’t find my damn map. You know… the map to tell me what I am supposed to do next to make my business successful? The map to show me who to talk to and how to prioritize my…
Read MoreEcommerce Best Practices – Primary Navigation
After a bit of a hiatus, I wanted to continue our discussion of ecommerce best practices for each part of the retailer website. As you might recall, so far we have had the series introduction and the home page. Next up, let’s take a look at navigation. In this post I am including six absolute rules…
Read MoreThe reality is determined by the perception of the receiver
Wow, does that title sound complex. This is an idea that I was taught in communication 101 (literally) and have been relearning ever since. What does it mean? It means that it doesn’t matter what you do or say, it matters what your audience thinks you are doing or saying. Since I know you all…
Read MoreThe siren call of the fire drill
Yesterday was a rats nest. I woke up with a million plans of how productive I would be and how much I would get done from my long term to do list. (Including a detailed ecommerce back to basics blog post to go here.) The reality of course didn’t go that way… I have been…
Read More