Archive for April 2012
SEO and team conflicts in web strategy
At a fundamental level, the various disciplines of online marketers have goals that are perfectly aligned. They want to maximize revenues through the online channel. Once you get to the less fundamental and more tactical level? Well, then things start to fall apart. My favorite example of this has always been the almost unavoidable clash…
Read MoreTime to take yourself seriously… stop using free email addresses
Time for a minor rant. I know just how seriously you take your business. I can tell every time I speak to you. I can tell by the passion and conviction you have in your voice when you tell me about what you do and how your offering is superior to that competitor. I can…
Read MorePricing work that is unfamiliar
I had an interesting conversation with a colleague yesterday about pricing. It is one of those niggling topics that I am betting all of us knowledge workers that sell our time deal with individually and we don’t talk about much. The issue was how to price work when part of that time is “figuring out”…
Read MoreLiving this minute intentionally
I am a strong believer in the power of blogs. Blogs are a vital tool in every company’s arsenal to engage an audience, to provide tell their story, to provide search engines something to index. Blogs are good. So, when I go to a site and see a dormant blog section, I am sad. Imagine…
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