Archive for January 2013
How California Tortilla built a burrito loving army online
When I chose Rockville based California Tortilla this month to do my web strategy “deep dive” I have to admit that I had an ulterior motive. I have always had a strong respect for the company and its ability to infuse a voice into their brand and I wanted the opportunity to learn more. I…
Read MoreHow did we save the world?
Remember our plan to save the world? Perhaps that goal was a bit overreaching but I think we certainly helped it out. You told me what you wanted me to support and I listened. With your help, we donated $250 to Rescue.org, sufficent funding to send five girls in Afghanistan to school for a year.…
Read MoreWhat is a plan?
Last week I introduced the January idea of the month… planning. When I discuss planning with clients, I consistently hear the same objections… Who has time? With all of the many things we do as entrepreneurs, who has time to draw up a plan as well? Now is where you are expecting me to pull…
Read MoreJanuary, the month of the plan
“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry “Cheshire Puss,…Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t’t matter which way…
Read More2013 The Year of the Fundamentals
Last year, by far my most popular blog feature was the idea of the month. I had a grand time writing them and received great feedback on the various entries. So in 2013, idea of the month is back. The ideas in 2012 tended toward the grand yet intangible… inspiration, learning, thankfulness, etc. For…
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