Archive for February 2013
Taking your Website from Good to Great
What an inspiring morning I had this morning presenting at the Rockville Women’s Business Center! I discussed the topic of taking your website from good to great. For anyone curious, here is the list of items I listed as the items you must have and should have to take your website from Good to Great.…
Read MoreYour Homepage – Learn to Say No
I have heard from many parents that their childs’ first word was “NO!” Knowing that, it is hard to imagine as adults how hard it is to say no. Ask someone even the most ridiculous off the wall request and watch how rarely you get a straight “no”. They will talk in circles and frequently…
Read MoreYael Krigman and the Rise of the Cake Pop
I don’t remember the first time I heard of Georgetown Cupcake. By the time I became aware of the company, it was a part of the baked goods lexicon in the DC area. I chose Yael Krigman for my February profile because that is where her bakery, Baked by Yael, is heading. With my last…
Read More5 Common Home Page Mistakes Small Businesses Make
1. They aren’t giving me a next step This by far is the most common problem most services companies run into with their homepages. They give an introduction to the company, but they don’t close the deal. There is no easy call to action if I want to move forward with you. I am going…
Read MoreThe Fundamentals of Your Small Business’s Home Page
Ah, the home page. No page on your website gets the kind of attention and focus as this one. Is that a good thing? Not necessarily. This month, we continue 2013, our year of Fundamentals by exploring the strategy of the home page. When I try and come up with an analogy for the home…
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