Archive for October 2013
Introducing… Rescuing Websites
I am so pleased to announce a collaboration I am doing with Inga Spouse from ingaspouse.com. Every other week, she and I will be reviewing a website to what these sites are doing well and where they could improve. Check out the very first edition of Rescuing websites below. Want us to review your website?…
Read MoreHealthcare.gov, a cautionary tale about web strategy
You know those first few moments when you meet someone and you are sussing out information to figure out who they are and what they do? This is what that ends up looking like for me a lot. Other person: “So what do you do?” Erika: “I own a business focusing on web strategy…
Read MoreTweaking your website
NO! I did not say twerking your site! Focus people! Recently I did a series on the process of moving to a newly redesigned site. Many times though, your website doesn’t need a redesign, you just need to make some small changes. In my mind, site changes fall into three categories: Minor editorial changes – When…
Read More404 Pages… lost, confused and sad.
Let’s talk about the dreaded 404 error page. Wikipedia provides a great definition of these pages “The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.” These errors typically happen for one…
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