Archive for May 2014
You’re not a Mac Woman, Adventures in Segment Marketing
Let me tell you a story for you that I think of often when thinking about segmentation marketing. This story won’t seem much like it is about segmentation marketing so stick with me. A few years ago, I was in the mall at Norstrom’s. I had only a few minutes before I needed to pick…
Read MoreI hate the term “brochureware”
Every once in a while I am asked to take a look at a site that is being referred to as “brochureware”. I always cringe when that happens. I hate that term. If you aren’t familiar with the word, the origins of it go back to the early days of the Internet and it refers…
Read MoreRescuing Websites reviews AwakeParent.com
Today Inga and I had the opportunity to review Awakeparent.com, a site belonging to parent coach Shelley Birger Phillips. What an amazing resource it is! Watch as Inga (sadly burdened with a cold on the video) and I uncover the diamonds and discuss how to make this site shine. Now that you have reviewed that…
Read MoreTools I love – Skitch
In my day to day travels I am asked all the time about tools that I use both to manage my own web presence and that of my clients. Since I tell people all the time to use the questions you receive to guide your blog writing, it seemed a good time to introduce a…
Read More