The truth about sliders

You know those images on the homepages of websites that change and promote different things? We call them “sliders” (or sometimes “carousels”). Have you noticed how ubiquitous sliders have become in website design? It’s easy to understand why they are so popular. For one thing, they provide a way to double, triple, quadruple (or even…

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Free web consultations with Erika!

In the last blog, I predicted that there would be a “new season”in web marketing in which the primary focus would be on strategy and everything else on a website – the graphics, the navigation, the copy – would serve that strategy. I’m officially ushering in that season with a FREE Spring Offer: During the…

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A new season in web marketing

photo credit: DSC04494 via photopin (license) People regularly tell me how much they love the name Spring Insight. At this point, I can’t imagine us being called anything else, but I actually did kick around a few other ideas before I chose Spring Insight as the clear winner. In selecting a name, my primary guiding…

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