Archive for January 2016
The State of Email Or How to Catch the Lizard Brain
Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…
Read MoreThe State of Social Media: How does your Social Media Measure Up?
If I were to summarize the state of social media in 2016, the sound bite would be that it is strong and getting stronger by the day. But for those of us who weren’t born with a silver iPhone in our hand, the task of understanding how to navigate social media to our best advantage…
Read MoreThe State of Content Creation: How does your Marketing Content Measure Up?
The state of content creation couldn’t be stronger. Just check out these statistics: 60% of customers say they feel more positive about a brand after reading custom content on its website. See more at: imagination. 70% of content marketers are creating more content than they did a year ago. 90% of organizations now market with content, according to…
Read MoreThe State of Website Design: How does your Website Design Measure Up?
If the President of the United States were doing a “State of Small Business Website Design” speech, I think he would say that the state is very strong. While certainly there have been some silly trend detours in recent years (anyone else thrilled to see the Pinterest style site go way?) overall, I like the…
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