Archive for February 2016
And the award goes to…
Ah, awards season, when we all sit around in our sweatpants (eating popcorn, butter dripping down our chins) and judge Jennifer Lawrence’s latest red carpet look. I imagine that the Oscars, Emmys, and Grammys look very different from the insiders’ perspective. I recently started thinking about what it would look like if web strategy had…
Read MoreBrain on the Internet: Meet our new series
Every small business owner has one big question: how do I better influence customer behavior? Contrary to what clickbait advertising would have us believe, there’s no one (weird) trick to get users to click on your call to action, opt-in to your email newsletter, or increase page views. However, you can drive user behavior more…
Read More
You Lost the Resolution Battle, but there’s Still Time to Win the War
Well, here we are six weeks into 2016. It has been an eventful year already: we in the DC area survived Snowzilla; Hillary Clinton and Bernie Sanders finished the Hawkeye Caucus race in a virtual tie; Punxsutawney Phil did not see his shadow, which means an early spring (and you know how much I love spring!),…
Read MoreKeep Snow from Burying Your Business
If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…
Read More