Spring Insight Online Marketing Services

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Building a Pain Free Website

You are building your website for the first time or perhaps redoing it and it is leaving you wondering, does creating a website have to be so painful? No! We adhere to the revolutionary idea that building a website can be… well… fun. We start the web development process by learning as much about your business as we can so we can create a website that is built just for you and optimized to your organizational needs. We do this by talking to you and reviewing your current materials and those of your competitors. Only once we really “get” you will we start designing.

Your project:
  • We get to know and love you.
  • We work with you to determine the goals for your site. This information will drive everything else we do.
  • We take a look at some competitor websites and sites that inspire you.
  • We create a “functional design” for your home page and any additional pages needing special attention. That is a fancy way of saying that we sketch a mockup that will give you some idea of how your site will work when it’s finished.
  • We create a graphic (or prettier) design for your home page.
  • Based on your final home page design, we create interior pages and a blog page to match.
  • We help you create a navigational structure for your website and document content requirements.
  • We make sure you have the extras you need, like Google analytics, a favicon, and social media and email marketing strategy integration (so people can join your email list from your website).
  • We do the coding magic to make it work (typically on WordPress).
  • We create the website using responsive design techniques so your site renders just as usable on a mobile device as it does on your laptop or desktop computer.
  • We work with you to get content in there and launch the sucker (Cue champagne glasses clinking).
  • We train you on how to drive your new website once it is off the lot.

Our Pain Free Web Development services start at $6,500.

Ready to get started?

Let’s go!

Pain Free Web Strategy

You have a designer and developer, or perhaps you have the know-how to take care of the nuts and bolts of your website, but every time you try and get started you are overwhelmed. How should you structure your homepage? What information do you want to spotlight? What behaviors do you want to drive and how? We can help get you started on the right foot with a personalized web marketing strategy.

Your Project:
  • We get to know you and love you.
  • We work with you to determine the goals of your site. This information will drive everything else we do.
  • We take a look at some competitor websites and sites that inspire you.
  • We create a “functional design” for your home page and any additional pages needing special attention. That is a fancy way of saying that we sketch a mockup that will give you some idea of how your site will work when it’s finished.
  • We work with you (or your designer) to whatever extent you wish to use our online marketing strategy to make the functional design a reality.

Our Pain Free Web Strategy services are typically done on an hourly basis and start at $700.

Ready to get started?

Let’s go!

Site Refresh

You have a website up and you are pleased with the overall design and don’t want to do a full redesign, but you know that there are areas that could work better. Perhaps your clients aren’t able to find the content they need. Perhaps you aren’t getting the conversion you are seeking. We can help you beat the carpets and spruce up your website with targeted, customized web development.

 

Your Project:
  • We get to know you and love you.
  • We work with you to determine the goals for your site. This information will drive everything else we do.
  • We carefully analyze your current site and your analytics to determine what is working for you and what you could improve upon.
  • We create a revised navigational structure and content map. We help you determine the “gap” in your content. What content you have already and what needs to be created.
  • We create a “functional design” for your home page and any additional pages needing special attention. That is a fancy way of saying that we sketch a mockup that will give you some idea of how your site will work when it’s finished.
  • We document any additional functionality scoped as part of the project. Based on your needs, we either work with you to execute the changes on the website using our development team, or we communicate with your designer/developer regarding the proposed changes.

Our Website Spring Cleaning services are typically done on an hourly basis and start at $700.

Ready to get started?

Let’s go!

Instant Email Strategy

Every time you pick up a trade magazine you are told that you need an email marketing strategy. You feel a twinge of guilt whenever you open a newsletter from a competitor. You know you need to do this, but who has time? How do you create an email design appropriate to your brand? Where do you even start? We help you skip past steps one, two and three and get your email marketing machine humming.

Your Project:
  • We create measurable goals and metrics for your email marketing strategy.
  • We create an email design and structure that makes sense for you based on your goals.
  • We work with you to determine what you need for a newsletter look (HTML or plain text?), a newsletter cadence (how often are you sending?), and an email structure (what are you promoting? Events? How is everything placed?).
  • We set up a marketing email account for you (typically with MailChimp) and work with you to get your database uploaded and ready to send.
  • We work with you one on one to create and send your first email blast.
  • We create a schedule for you for your next six email communications.

Our Instant Email Strategy is $699.

Ready to get started?

Let’s go!

Insightful Marketing Support

Your website is up! You have your feet on the ground and things are starting to happen, but you want to put some heat on the fire. We are here to help you increase your web presence with a wide variety of online marketing services. This can take all sorts of forms based on your needs. We can work with you on general marketing strategy, analytics creation, email marketing strategy, social media management, search engine optimization, search engine marketing or targeted web development.

Our Insightful Marketing Support is done on an hourly basis and is priced based on your needs and the scope of work to be completed.

Ready to get started?

Let’s go!

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