Art Stream - Case Study
32 Biosciences
Project Summary
Industry: Bio Science
Spring Insight Services: Website creation
Year Launched: 2025
Location: Chicago, Illinois
Services provided:
Spring Insight was an excellent partner in building our new website. They successfully combined content from three separate sites (as well as a number of disparate presentations) into one clear, visually compelling platform that reflects the depth and complexity of our work in gut microbiome science. Their team was thoughtful, responsive, and quite skilled at balancing design excellence with our need for scientific accuracy — even with our high standards. We are very pleased with the final result.
Greg Aronin
MPH, Chief Operating Officer
Background
32 Biosciences came to Spring Insight with an ambitious goal: to replace three distinct websites with a single, cohesive platform that could clearly communicate the totality of their team’s groundbreaking work in gut microbiome science. As a research-driven company operating at the intersection of diagnostics and therapeutics, they needed a website that would reflect the depth of their science while remaining accessible to non-expert audiences. The challenge? Merging complex content from multiple sources into one experience that was clear, compelling, and visually polished, without sacrificing scientific accuracy.
The Spring Insight Project
Spring Insight partnered with 32 Biosciences to bring clarity and cohesion to their digital presence. We began by mapping a thoughtful web strategy to guide the merger of three existing sites, each with its own focus and tone. Working closely with the 32 Biosciences team, we organized and distilled dense scientific content, developed a clean and modern design system, and built a user-friendly, accessible site that serves as both an educational resource and a reflection of the company’s innovation. The result? A website that’s scientifically sound, beautifully executed, and surprisingly easy to navigate, no lab coat required.
