A new season in web marketing

photo credit: DSC04494 via photopin (license)

photo credit: DSC04494 via photopin (license)

People regularly tell me how much they love the name Spring Insight. At this point, I can’t imagine us being called anything else, but I actually did kick around a few other ideas before I chose Spring Insight as the clear winner.

In selecting a name, my primary guiding principle was that I wanted something that evoked rejuvenation and new life.  Since Spring is all about renewal―and happens to be my favorite season―all of the candidates had to be related to Spring in some way.

Here are some of the also-rans:

  • Marketing seed
  • Seegwun Marketing (Seegwun is the Spirit of Spring, according to an Ojibwa tribal legend.)
  • Fiddlehead Marketing
  • Spring Beam
  • Spring Sense
  • Anthea Marketing (“Anthea” means “blossom” in Greek and was another name for the goddess Hera)

After mulling it over and surveying my "brain trust," I decided that Spring Insight was the one. And although our name has not changed since then, some of my thoughts on the purpose we serve have evolved and expanded over time.

In the beginning my goal was simply to help make the world a better place by creating web marketing campaigns that would fund nonprofits.

Over time, I began to realize that what I had to contribute was not just web marketing help but a new approach doing business online.

To be frank, I discovered that most companies were doing it all wrong when developing their web presence. They would go to designers and developers who could deliver beautiful graphics, but they left strategy as an afterthought if they thought about it at all. Then, they wondered why their site was not performing according to their expectations.

The next season in websites is going to be about taking the offline business and brand and bringing them to life online. It will be about helping clients understand how technology can best serve their business and their customers.

Want to get a new season started for your website? Sign up for a free, 20-minute web review with me. I'll be doing these "Spring Cleaning" phone sessions every Wednesday this month.