Do this Before You Write a Word of Website Content
So, you’ve just finished designing your website, and you’re eager to dive into writing the content. But hold on a second! Before you start typing away, there are some important steps to take to ensure your content truly reflects your organization’s essence.
I’m thrilled to be joined by my friend and colleague, Maggy Sterner, to discuss this crucial topic. You can catch our full conversation in the video below, where we dive deeper into these insights.
Before You Start Writing: Key Steps to Take
Before you stare at that blinking cursor and start crafting your website content, take a pause and consider these essential steps:
1. Identify Your Target Audience
The first question to answer is, who are you talking to? Knowing your target audience is crucial for creating content that resonates. Identify your ideal clients and also recognize who isn’t a fit for your services. Your content should attract the right people and repel those who aren’t a good match.
Maggy shared a great example from her own website, where she uses a humorous quote from her son to convey her personality. (Keep reading for access to the amazing quote!) This helps ensure that only people who connect with her vibe will reach out.
2. Clarify What You Offer
What exactly are you offering? Get crystal clear about the services or products you provide. Maggy explains this using a simple framework:
“I help [who] solve [what problem] so that they can [benefit].”
For instance, as a brand messaging coach, Maggy helps entrepreneurs clarify their message so they can communicate effectively and attract clients.
3. Define the Problem You Solve
Once you know what you offer, focus on the problem you solve. Potential clients aren’t just buying your services; they’re buying a solution to their issues. It’s essential to communicate this clearly in your content. Use your audience’s language to describe the problem and how you address it.
The Power of the One-Sentence Message
According to Maggy, the foundation of all your content is a powerful one-sentence message. This simple statement supports your entire business strategy and guides the creation of website content. Your message should clearly articulate what you do, who you help, and the benefits they receive from working with you.
Crafting Your Message: Tips from the Experts
- Paint a Picture: Use words that create a visual image in your audience’s mind, so they can see how you can help them.
- Use “So That” Language: This connects what you do with the benefit to your clients. For example, “I create websites so that visitors can easily find the information they need and hire you.”
- Focus on Your Audience: Your content isn’t about you; it’s about how you serve your clients. Make sure your message centers on their needs and outcomes.
Thanks for joining us in this discussion about crafting effective website content. If you found these tips helpful, please subscribe to our channel for more insights. We release new videos every week, packed with valuable advice for businesses like yours.
If you’re interested in working with Spring Insight to create a website that truly reflects your brand’s message, visit Spring Insight to schedule a complimentary consultation. We’d love to help you craft a site that resonates with your audience and drives results.
Want to Reach Maggy? Here’s How.
If you’d like support finding your ONE sentence message before you dive into your website, book a call with Maggy and download her ONE Sentence Messaging workbook. It’s a game-changer!