Blog vs. Interior Pages: Deciding Where Your Content Belongs on Your Website

So, you’ve got some exciting news to share about your business, and your shiny beautiful website is the perfect platform to do it. But now comes the big question: should this content be presented in a blog post, or should you create an interior page? 

This decision isn’t as straightforward as it might seem, and getting it right can make all the difference in how effectively your message is communicated.

In this blog, we’ll break down the key differences between blog posts and interior pages, and guide you through the decision-making process to determine where your content should live. 

Rather watch than read? We’ve got you covered in the video below. 

Blog Posts vs. Interior Pages: What’s the Difference?

When we talk about interior pages, we’re referring to the permanent pages on your website—like your services, about us, or contact pages. These are the core elements of your site’s structure, the foundational content that describes who you are, what you do, and how you can be contacted.

On the other hand, blog posts are more dynamic. They’re typically listed under a “Blog” or “News” section and are designed to be updated regularly. Blogs are ideal for sharing timely information, opinions, updates, or in-depth articles that can engage your audience over time.

Deciding Where Content Should Go

When deciding whether content should be a blog post or an interior page, consider the following:

1. Is it part of your organizational DNA? If the content is fundamental to what your business is about—like your services, team bios, or your company’s mission—it belongs on an interior page. These pages are critical for visitors to understand your business at a glance. For instance, if your company is deeply involved in community outreach, you might have a dedicated “Community” or “Giving Back” page as part of your main navigation. This reflects your brand’s core values and makes it easy for visitors to find this important information.
2. Is it a belief or an idea? If the content reflects your thoughts, insights, or ongoing developments, it’s better suited for a blog post. Blogs are the perfect place to share your expertise, discuss trends, or comment on industry news. For example, if you’re discussing whether content should be a blog or an interior page, that’s a great topic for a blog post—like this one! It’s not about what you do; it’s about how you think and what you believe.
3. Longevity and Accessibility A concern with blogs is that older posts can get buried over time. However, that doesn’t diminish their value. By using internal links and categorizing posts effectively, you can ensure that valuable blog content continues to be accessible and relevant. For instance, here at Spring Insight, we have a blog post about the importance of website accessibility written two years ago that still drives traffic and that we regularly reference in new content.
4. Navigational Simplicity Your website should be easy to navigate. If every piece of content had its own interior page, your site could quickly become overwhelming. Keep the structure simple and user-friendly, with core content on interior pages and supporting or evolving content in blog posts.

Connecting Blogs and Interior Pages

It’s important to remember that these two types of content can and should complement each other. For instance, if you have an interior page about a specific business sector you serve, you can link to relevant blog posts on that page. This not only keeps the page dynamic and informative but also helps with SEO and user engagement.

Similarly, blog posts can link back to interior pages to provide more detailed information on a topic. This interconnectedness creates a cohesive experience for the visitor, guiding them through your website and keeping them engaged with your content.

It’s All About Strategy

Deciding whether to create a blog post or an interior page isn’t always black and white, but by considering the role of the content and its importance to your business, you can make an informed decision. Whether it’s part of your organizational DNA or an evolving thought, placing your content in the right spot will ensure it reaches your audience effectively.

At Spring Insight, we understand that managing website content can be a challenge. Whether you’re building a new website or looking to refresh your current one, our team is here to help. Let’s chat about how we can create a strategy that works for your business. Schedule a complimentary consultation today!