Marketing During a Pandemic
What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…
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When it Comes to a Pandemic, What is Your Lane?
How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I…
Read MoreRunning a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten…
Read MoreSI Response to COVID-19
We often hear that adversity makes us stronger. Just think how strong we will all be once we have weathered the storm of Covid-19! At…
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New Year, New You
How is your New Year’s resolution going? Are you maybe feeling a little guilty? It’s ok. Resolutions can be a great way to make positive…
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