Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

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Don’t Wish Growing Pains Away

Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween – all holidays that came and went in the space between my last blog post and today. As much as I would love to ignore the months-long silence, and…

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Keep Snow from Burying Your Business

If, like me, you have been impacted over the last couple of weeks by the east coast’s Snowzilla storm (AKA Jonas, if you are a Weather Channel aficionado), then you know just what I mean when I say THANK GOD MY KIDS ARE BACK TO SCHOOL AND LIFE IS GETTING BACK TO NORMAL. The storm…

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Web Trends I am seeing and NOT LOVING in 2015

Last week, I praised some web trends that I’m loving this year. But like wearing leggings as pants, some web trends just need to go away. And now, for the bad news—What I don’t like: 1. Huge long pages that scroll and scroll for no apparent reason: Some call it the death scroll, others the…

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Testimonials vs. Feedback

Reviews matter. We trust reviews to help us buy everything from a cup of coffee to a new car, and your organization’s products and services are no exception to this rule. Testimonials are the evidence that backs up all the claims you make on your website, and they are often the deciding factor that tips…

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Should your website slow for summer?

It seems only appropriate that I write a blog post about slowing for summer. You haven’t seen anything I have written for a few weeks. Guess why? Well, I slowed for summer. I struggle every year with whether (or how) I should slow writing production down for the summer. Do I write and schedule a blog…

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Website as museum, website as collage.

As you know, I love doing website assessments for small businesses. (Have you had yours?) Often, when I look at a website that has been around for a few years, it has either turned into a museum or a collage. What do I mean? Ever heard of the Tenement Museum in Lower Manhattan? It didn’t…

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