Brain on the Internet Series
Why Word-of-Mouth Marketing Can’t Be Your Only Strategy
I love a good networking event. Sure, pastries are nice, but really what I love is getting to talk to other business owners and meeting friends, new and old, and talking business. Recently, I was answering the inevitable question of “what do you do” and the person replied with the following. “My business is pulling…
Read More
Think You Don’t Need to Write Blogs? Here are 3 Reasons to Think Again
As someone that writes more blogs than your average bear (for Spring Insight, for our clients, just for fun on a Saturday evening), I think deeply about the true value of blogging. Why write blogs? After all, there is nothing mission critical about creating and executing on a content strategy. There are so many things…
Read More
The Business of the Brain on the Internet: Get Tone(d) for Summer
Let’s talk about that most elusive of goals: tone. Nope, I don’t mean your wobbly upper arms. If your business has a digital side, you’ve probably seen or heard discussions about the tone of voice. In person, the tone is relatively easy to suss out, describe and hit. However, if you’ve ever gurgled to a…
Read More
The Business of the Brain on the Internet: Go Big on a Budget with Viral Marketing
Production values worthy of Hollywood, celebrity endorsements, sexy shoots in exotic places. The bigger the marketing budget, the better the buzz over your product, right? Nope. From Budweiser and Buick and everyone in-between, the fundamentals of a viral marketing campaign remain the same. What’s The Formula For A Viral Marketing Campaign? So, what exactly are…
Read More
The Business of the Brain on the Internet: Single Super Star or a Solid Team to Succeed
Imagine that you must pick between a competent team of marketers or a mediocre team with one or two brilliant standouts. Which would you prefer? This question came to me when I listened to Malcolm Gladwell’s fascinating podcast about strong link/weak link theory. Gladwell applies it to higher education, but I think it has interesting…
Read More
The Business of the Brain on the Internet: Rising Above the Holiday Noise
Quick! How many shopping days are left until Christmas? Or more importantly, how many Amazon holiday deal days are left? During the holidays, everyone is so distracted by the buying frenzy that it’s hard to get people to focus on your business. While money is flying out of everyone’s pockets, it might not be flying…
Read More
The Business of the Brain on the Internet: The Psychology of Gratitude
In the midst of all the depressing political coverage lately (regardless of whether you voted for Trump, can you really sit idly by while he appoints Steve Bannon as White House Chief Strategist?), it can be hard to muster the strength to be thankful. And yet, the season of gratitude is upon us. Besides the…
Read More
The Business of the Brain on the Internet: Marketing Scare Tactics And Your Business
What do advertisers, politicians, and mischievous kids on Halloween all have in common? They all know that fear has a powerful influence on human behavior. But just because fear is a powerful influencer, doesn’t mean it is always a good marketing and sales strategy. Many marketers spend tons of time trying to scare us into…
Read More
The Business of the Brain on the Internet: The Psychology Behind Online Customer Service
We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk to pay and continues her conversation on…
Read More
The Business of the Brain on the Internet: The Science Behind Scarcity
You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. So whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else or that last bagel that the lady in front of you just bought,…
Read More