Why Word-of-Mouth Marketing Can’t Be Your Only Strategy

I love a good networking event. Sure, pastries are nice, but really what I love is getting to talk to other business owners and meeting friends, new and old, and talking business.  Recently, I was answering the inevitable question of “what do you do” and the person replied with the following.  “My business is pulling…

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silhouette of person's face with letters and words coming out of its mouth

The Business of the Brain on the Internet: Get Tone(d) for Summer

Let’s talk about that most elusive of goals: tone. Nope, I don’t mean your wobbly upper arms. If your business has a digital side, you’ve probably seen or heard discussions about the tone of voice. In person, the tone is relatively easy to suss out, describe and hit. However, if you’ve ever gurgled to a…

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Line art of various marketing icons and strategies

The Business of the Brain on the Internet: Go Big on a Budget with Viral Marketing

Production values worthy of Hollywood, celebrity endorsements, sexy shoots in exotic places. The bigger the marketing budget, the better the buzz over your product, right? Nope. From Budweiser and Buick and everyone in-between, the fundamentals of a viral marketing campaign remain the same. What’s The Formula For A Viral Marketing Campaign? So, what exactly are…

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