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The Business of the Brain on the Internet: Get Tone(d) for Summer

Let’s talk about that most elusive of goals: tone. Nope, I don’t mean your wobbly upper arms. If your business has a digital side, you’ve probably seen or heard discussions about the tone of voice. In person, the tone is relatively easy to suss out, describe and hit. However, if you’ve ever gurgled to a…

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The Business of the Brain on the Internet: Go Big on a Budget with Viral Marketing

Production values worthy of Hollywood, celebrity endorsements, sexy shoots in exotic places. The bigger the marketing budget, the better the buzz over your product, right? Nope. From Budweiser and Buick and everyone in-between, the fundamentals of a viral marketing campaign remain the same. What’s The Formula For A Viral Marketing Campaign? So, what exactly are…

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