Brain on the Internet Series

Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area is experiencing. Then suddenly, one day, instead of walking by,…

The color of the top I am wearing is black. My shoes are green and the car I will take when I go to pick up my daughter from school in a few minutes is red. Are these just random facts, or is there a deeper meaning behind the color choices I make and what…

Picture yourself in a store. The store has racks and racks of clothes. Not only are the racks close together, but also the clothes are tightly packed on the racks. There are literally thousands of items to select from. Ok, now picture yourself in a second store. This store also sells clothing, but there are…

What would you think if I told you that that box of cereal you want to buy will cost you $10? Likely, you would think to yourself, WTF? Erika is crazy! Is that cereal made of gold? Suppose I followed up by saying, “No, actually it is $8.” Then you would think that was better…

Every small business owner has one big question: how do I better influence customer behavior? Contrary to what clickbait advertising would have us believe, there’s no one (weird) trick to get users to click on your call to action, opt-in to your email newsletter, or increase page views. However, you can drive user behavior more…