Brain on the Internet Series
The Business of the Brain on the Internet: How to Take Advantage of the Psychological Power of “Free”
*Last Updated 8/31/21 Would the offer of a free tattoo make you more inclined to get fresh ink? Well, if you have been toying with the idea of getting a tattoo; the offer is coming from someone you respect, and you’re just the slightest bit drunk, then quite possibly, yes. (Gives new meaning to the…
Read MoreThe Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others
Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area is experiencing. Then suddenly, one day, instead of walking by,…
Read MoreThe Business of the Brain on the Internet: Color Psychology
The color of the top I am wearing is black. My shoes are green and the car I will take when I go to pick up my daughter from school in a few minutes is red. Are these just random facts, or is there a deeper meaning behind the color choices I make and what…
Read MoreThe Business of the Brain on the Internet: The Luxury Effect
Picture yourself in a store. The store has racks and racks of clothes. Not only are the racks close together, but also the clothes are tightly packed on the racks. There are literally thousands of items to select from. Ok, now picture yourself in a second store. This store also sells clothing, but there are…
Read MoreThe Business of the Brain on the Internet: The Anchoring Effect
What would you think if I told you that that box of cereal you want to buy will cost you $10? Likely, you would think to yourself, WTF? Erika is crazy! Is that cereal made of gold? Suppose I followed up by saying, “No, actually it is $8.” Then you would think that was better…
Read MoreBrain on the Internet: Meet our new series
Every small business owner has one big question: how do I better influence customer behavior? Contrary to what clickbait advertising would have us believe, there’s no one (weird) trick to get users to click on your call to action, opt-in to your email newsletter, or increase page views. However, you can drive user behavior more…
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