Cause Marketing

I don’t know about you, but I am currently up to my eyeballs in product reviews and price comparisons of gaming systems for my daughter. Heaven knows what will happen if I bring the wrong one home. The mad holiday rush is on! It’s always a good idea, both on a personal and a professional…

It was purely happenstance that on the same day I was selecting a holiday card to send to you, my to-do list also had me writing a blog post about cause marketing. As I started to search for the perfect card, my own words got under my skin, and I realized that with the money…

To complete my month of posts on cause marketing (see posts on how to promote a cause marketing campaign on your website and via your social media presence) I had planned to write a post about what other businesses did this year during the big Black Friday and Cyber Monday messaging extravaganza. I am sad to…

I know you are avidly reading these and probably don’t need a reminder, but in case (like me) you are over forty and forgetful, let me remind you that two weeks ago we discussed why Cause Marketing is just a great thing to do for small business, and last week we discussed how you can…

  Frequently I find myself in a conversation with a small business person when the topic turns to cause marketing or giving back and he or she will tell me that they have some sort of institutionalized program in their business in which they donate a portion of proceeds to charity. Since I am a…

The topic for November is Cause Marketing, or associating your product or service with a cause.  From Yoplait donating money to breast cancer research with purchases of yogurt to a local restaurant giving 30% of the proceeds of an evening’s sales to a local school, you likely see examples of cause marketing every day. Discussing…

As those of you who have been following the progression of Spring Insight from the early days know, I started the organization with a focus on cause marketing. In recent months the focus of the organization has evolved to marketing strategy but that does not mean that I don’t still fully believe in and embrace…

While I am new at this whole cause marketing thing, the industry has been around for a while. That is proven by the fact that the Cause Marketing Conference is in its ninth year. This year, I will be in attendance. It feels like a very big thing to me for a few reasons. I…