Let’s Save the World!

It was purely happenstance that on the same day I was selecting a holiday card to send to you, my to-do list also had me writing a blog post about cause marketing. As I started to search for the perfect card, my own words got under my skin, and I realized that with the money…

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After Black Friday and Cyber Monday? Giving Tuesday

To complete my month of posts on cause marketing (see posts on how to promote a cause marketing campaign on your website and via your social media presence) I had planned to write a post about what other businesses did this year during the big Black Friday and Cyber Monday messaging extravaganza. I am sad to…

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Cause marketing, social media and your small business

I know you are avidly reading these and probably don’t need a reminder, but in case (like me) you are over forty and forgetful, let me remind you that two weeks ago we discussed why Cause Marketing is just a great thing to do for small business, and last week we discussed how you can…

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Promoting cause marketing on your website

  Frequently I find myself in a conversation with a small business person when the topic turns to cause marketing or giving back and he or she will tell me that they have some sort of institutionalized program in their business in which they donate a portion of proceeds to charity. Since I am a…

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November: Cause Marketing and Small Business

The topic for November is Cause Marketing, or associating your product or service with a cause.  From Yoplait donating money to breast cancer research with purchases of yogurt to a local restaurant giving 30% of the proceeds of an evening’s sales to a local school, you likely see examples of cause marketing every day. Discussing…

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