Erika in Pirate Costume looking at Treasure Map

What We Believe

Have you watched the Simon Sinek Ted Talk about Starting with Why? It is a favorite of mine. I watch it every few years, particularly when I am feeling in a rut about Spring Insight messaging. This is one of these messages that you need to be reminded of. As I was watching it the…

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Erika standing in front of a computer with face mask on

Spring Insight to Host Free 2021 Website Planning Webinar

Bethesda, MD –  November 10, 2020 – Website and marketing company Spring Insight will be hosting a free webinar, about preparing websites for the coming year on December 14, 2020 at 12:30 PM EST.  The webinar, “Preparing Your Website for 2021,” conducted by Spring Insight owner Erika Dickstein, will help participants take stock of the…

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Young professionals talking

UpCity Guest Feature

We are pleased to share a Spring Insight post recently featured on UpCity’s digital marketing guide and resource blog: How to Keep Your Own Marketing Operations on the Front Burner “Stop trying to fit your marketing operations into the negative space between outside clients. It won’t work, and you’ll end up with missed deadlines and…

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sunglasses and passports sitting on top of a world map

Spring Insight meets summer break

Ahhh! Do you hear that? It’s the sound of the kids being away at summer camp. Is there any more peaceful sound than that?  No, I won’t be attending any drug-fueled sex parties (at least none that I’m aware of) while they’re gone. But I am taking the opportunity to take a vacation. I will be…

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What’s up with the Spring Insight marketing team?

Sometimes really amazing things happen when everything goes wrong. At the end of spring, I found my marketing department in free fall. With two people quitting in very short succession, I found myself in a position of having to rebuild quickly. What a disguised blessing this process has been! The new marketing team is not…

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Free web consultations with Erika!

In the last blog, I predicted that there would be a “new season”in web marketing in which the primary focus would be on strategy and everything else on a website – the graphics, the navigation, the copy – would serve that strategy. I’m officially ushering in that season with a FREE Spring Offer: During the…

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Hang Out with Erika at The Power Conference

I am pleased to announce that I will be speaking at The Power Conference on August 28. I will be leading a Master Class (small session limited to 10 people) on the topic of “How Your Website is Failing You and How to Fix It.” The description is below. I hope you will join! I hope you…

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How we are saving the world… one reader at a time

Back in December, I asked for your help to save the world. At that time, I offered you five options on where we could donate the Spring Insight holiday card budget. We explored different options all around the world from fresh water in Africa to schools in South Sudan. You have spoke, you decided that…

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Time to save the world again

Ever heard the term “tikkun olam”?  Tikkun Olam is a concept in Judaism, roughly translated, it means saving the world.  Last year, I decided that instead of sending holiday cards for Spring Insight, I would donate the money I set aside for that task to a charity you helped me choose.  Based on your votes,…

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