Woman cleaning out fridge, concept for updating website content

Website Content: Does Your Website Need a Spring Cleaning?

Many years ago, when I was getting my MBA, the professor of accounting loudly proclaimed to our class, “Beware of the information you receive from your balance sheet! Are your assets really assets?” His point was that just because we own an item, like website content, perhaps, doesn’t always mean it is an asset. Is…

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Example of a content grid spreadsheet on an imac

What Is A Content Grid and Why Do You Need One?

On a monthly basis, we at Spring Insight need to come up with a lot of blog topics, some for our organization and some for our clients. We know that some of those topics are driven by SEO goals but many aren’t. So, the question is: how do we come up with blog topics every…

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blog page with spider webs, concept for a neglected content creation strategy

Stop Blowing Off Your Blog

If you have a business and a website, you probably have a blog. Or, to be more accurate, you have a blog tab with a handful of blogs from 2017. Hey, I get it. Writing and publishing blogs is a time-consuming process, and it’s hard to draw a straight line in your mind from posting…

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Measuring success in content marketing

I had the pleasure of giving a presentation recently where I shared the success metrics (email open rates, social media stats, site visits) for the recent Spring Insight “State of the Internet” campaign (Missed them? It is not too late to check them out! The State of Website Design, Content Creation, Social Media, and Email).…

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Blog Spam: The TP-ing of the Internet

Last week, I discussed what to do when you realize your website has been hacked. Less sophisticated, but almost as spooky, is spammers posting links to cheap Rolex sites and Viagra stores in the comment section on your blog. Think of blog spammers like teenagers toilet-papering your house on Halloween. Sure, there are worse things…

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Brainstorming Blog Ideas

Ever notice how some people just seem to have a knack for coming up with good ideas for their website blog posts? They seem to be overflowing with relevant content and know just how to turn a phrase. Sure, some people are born with the ‘gift of gab’, but most of us are successful because…

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