Professional standing with a businesswoman in a wheelchair, concept for website accessibility

We Care About Website Accessibility. Here is Why You Should Too.

As a web professional who had been building sites for a few years, I remember feeling something in the air in 2015. Something in the industry had changed. In 2014, if Spring Insight built a website that wasn’t mobile-responsive (able to change sizes based on the size of the web browser used to view it)…

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A single website designer working next to a group of website developers and designers

Website Designer Vs. Digital Marketing Agency

Do you need a website designer or a digital marketing agency? What’s the difference between the two? I have to admit, I feel like the answer to this is pretty straightforward, so I am surprised when the topic comes up. And it comes up often. First, let’s define terms. Knowing the difference between the two…

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Chicken and egg representing seo and content marketing

SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should…

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Team members smiling in front of playgrounds

Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

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Person smiling over video conference during covid-19 pandemic

Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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Cartoon of woman taking a bath while thinking about marketing strategy

Don’t Throw Out Your Marketing Strategy With the Bathwater

Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally…

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Black woman holding a book entitled "digital marketing guide" and gazing over the top of it

The Bare Minimum Guide to Digital Marketing

If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…

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Various animal representing website speeds, like a cheetah and turtle

Spring Insight moved to AMP, and we think you should too.

Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world. It might seem like the web world is constantly changing, at least to us. The noise can be overwhelming and, to be honest, you really can ignore a lot of the “improvements.” (Aren’t you glad you…

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rows of painted green opened padlock icons

GDPR Compliance and You (and your North American Business)

As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we face today. After spending decades mindlessly checking boxes that shared personal information with all manner of organizations, consumers are starting to realize that giving someone eternal access to their personal information in exchange for insight…

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3d illustration of money

Are you stuck in the past? The costs of sunk costs.

As I sit across the table from a prospective client, we can absolutely agree upon one thing: Her business would be far better off if we built a fresh website from which we could promote her business and grow. I also know something else… she is not ready to do so. It isn’t that her…

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