Digital Marketing Strategy
SEO and Content Marketing: The Chicken and The Egg of Online Marketing
You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should…
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Your Team is Virtual, What do you do About Pictures?
Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…
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Marketing During a Pandemic
What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…
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Don’t Throw Out Your Marketing Strategy With the Bathwater
Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, I suggest that it’s a good idea to start with at least the bare minimum. When it comes to the business owners that do…
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The Bare Minimum Guide to Digital Marketing
If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to sell a course or ebook that will solve all your marketing woes.…
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GDPR Compliance and You (and your North American Business)
As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we face today. After spending decades mindlessly checking boxes that shared personal information with all manner of organizations, consumers are starting to realize that giving someone eternal access to their personal information in exchange for insight…
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No Such Thing as a Free Lunch: The Cost of Free Offerings
There’s no doubt that free offerings are effective marketing tools, and their clarion call can be hard to ignore for business owners and customers. Further, samples, trials, and demos can be a great way to entice and convert prospects. But, of course, if you’ve ever enjoyed the Costco sample buffet, only to find yourself checking…
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Trend Hype Panic: How to Turn Down the Heat and Plan a Marketing Strategy That’s Right for Your Organization
Is email marketing still relevant in the golden age of social media? Is marketing automation an efficient tool or an impersonal, lazy waste of money? How do you know when the next hot marketing trend is hype or the very thing you need to take your sales or membership numbers to the next level? It’s easy…
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Data-Driven Marketing: Why What We Do Isn’t As Creative As You Think
The Hollywood image of marketers is Don Draper. Sleek, creative types who spend most of the day drinking with clients or in their offices brainstorming taglines between ‘naps’ on the casting couch. I wonder if the marketing was ever really that glamorous. In today’s world, I can attest that marketing is a bit more mundane.…
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Tips For Managing Your Marketing Strategy
With the Labor Day weekend behind us, the carefree days of summer are gone once again. Oh. Who am I kidding? When you own a small business, there are no actual carefree days. (How is it that our kids “busy” makes us so busy? That doesn’t seem fair.) The business world has a cycle to…
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