E-Commerce Strategy

I hope you are enjoying your journey through the ecommerce website with me. In case you missed it (how could you miss it?  Seriously, is there something more interesting going on in your life?) we have already covered the home page and primary navigation.  Next we are headed to the category page. The rules… 1. Show me products…

After a bit of a hiatus, I wanted to continue our discussion of ecommerce best practices for each part of the retailer website.  As you might recall, so far we have had the series introduction and the home page.  Next up, let’s take a look at navigation.  In this post I am including six absolute rules…

Ah, the Ecommerce homepage!  Surely, with as much focus as the home page gets, must retailers do this right.  I should have very little to talk about here so I will just put my feet up and relax… Uh no. Thankfully for this blog, there are still plenty of examples of how to do the…

Ok, time to fess up.  I have done a bunch of shopping lately.  All sorts of birthdays, an au pair arriving and a corresponding need to outfit a new bedroom, vacation prep, lots to buy. (Yes economy, you should be thanking me.)  My shopping has brought me face to face with all sorts of new…