Email Marketing Strategy

You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt when I recently cleaned out Spring Insight’s email list. Are…

Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great way to reach us. But, email marketing is different and…

All of my blog posts this month have focused on how you can protect YOUR website from becoming the victim of “bad guys” on the web (social media attacks, getting hacked, and blog spam). Now for something completely different—well, not completely—in business it can be just as scary to be inadvertently labeled the bad guy.…

So on my most recent email campaign I tried a few new things (mostly based on an amazing session I had been at by Chris Brogan.)  Here is what I tried: I used a subject line that was so personal that it could almost be confused as a personal email, “Looking for some advice” Instead…