First One In, Last One Out

Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. But occasionally, I devoted some quality clear-headed time to thinking critically about Spring Insight. As we’ve been…

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Do You Need to Blog Everyday to Get Noticed? Not Even Close.

So you think you should be blogging about your business. But you aren’t sure how much time and effort you should put into it. As you start digging, you come across overwhelming lists of stats like “45 Reasons to Blog” and “16 Enigmatic Business Blogging and Other Marketing Stats.” How do you sift through the…

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Dealing with Ugly Skeletons in Your Business’s Closet.

As the recent news concerning a certain braggadocious political candidate’s past vulgar talk about women reminds us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving us the ability to permanently erase our…

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Just because you build it, doesn’t mean they will come.

Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and you are starting to turn a steady…

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