An appreciative Erika with her hands over her heart surrounded by Thanksgiving iconography

A Special Thank You From Erika

This month has provided us with a fantastic opportunity to stretch our thankfulness muscles. We started the month discussing various ways to express gratitude in business and continued with thoughts on how that thankfulness can be leveraged to generate business (callous, perhaps, but this is, after all, a business blog). Now, it’s time to get…

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A man look at himself in the mirror with one thumbs up and one thumbs down

Are You Good At What You Do?

Does Spring Insight do Search Engine Optimization (SEO) well? I have to be honest; if you had asked me back in February if we were any good at SEO, I would have said we were probably an 8.5 out of ten. Sure, we aren’t Bo Derek. (Dial it down, young ones! That is an actual,…

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Cartoon of hands tiptoeing on coins with soap and a rubber ducky

How Much Will I Pay for A Bar of Soap?

Just putting this out here: I am not a drug addict. I don’t gamble. And, aside from a periodic glass of wine, I am not much of a drinker. I wouldn’t say that my life is boring; but, when it comes to cardinal sins, I am kind of lame. That said, I have some vices.…

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Hand holding magnifying glass on website copyright date

It All Matters

Have you ever watched the TV show The Wire? I won’t go on here about what a good show it is, many others have covered that territory. Recently, I was watching an episode and one of the characters, explaining his actions to another, said “It all matters. I know we thought it didn’t, but it…

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Erika dressed as a pilgrim holding up a cooked turkey

Hey Clients, Thank You!

Can I get more cliche than thanking my clients right before Thanksgiving? Probably not. I am pretty sure that every year since I started my business in 2011, I have written a blog post in November thanking my clients. But (and how often have we said it this year?), 2020 is different.  It’s always an…

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person writing new years resolution list

New Year, New You

How is your New Year’s resolution going? Are you maybe feeling a little guilty? It’s ok. Resolutions can be a great way to make positive changes, but they frequently last about as long as it takes to put away your holiday decorations. Sticking with resolutions is always harder than making resolutions. In my experience, the…

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three gifts wrapped in purple wrapping paper

Always Remember to Say Thank You

If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an answer. You need a brand new website! No wait, you really need an automated chatbot! Or, just kidding, you really,…

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marker creating check mark on paper

When Your Worst Client Comes Back for More

Nightmare clients. We’ve all had them. If lucky, you turned lemons into lemonade and salvaged the relationship. If you weren’t, those clients now feature heavily in your literal nightmares – possibly accompanied by your terrifying fourth-grade math teacher. Either way, you probably didn’t have to deal with the nightmare clients for too long in the…

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