Erika’s Musings

This month has provided us with a fantastic opportunity to stretch our thankfulness muscles. We started the month discussing various ways to express gratitude in business and continued with thoughts on how that thankfulness can be leveraged to generate business (callous, perhaps, but this is, after all, a business blog). Now, it’s time to get…

Does Spring Insight do Search Engine Optimization (SEO) well? I have to be honest; if you had asked me back in February if we were any good at SEO, I would have said we were probably an 8.5 out of ten. Sure, we aren’t Bo Derek. (Dial it down, young ones! That is an actual,…

Just putting this out here: I am not a drug addict. I don’t gamble. And, aside from a periodic glass of wine, I am not much of a drinker. I wouldn’t say that my life is boring; but, when it comes to cardinal sins, I am kind of lame. That said, I have some vices.…

Have you ever watched the TV show The Wire? I won’t go on here about what a good show it is, many others have covered that territory. Recently, I was watching an episode and one of the characters, explaining his actions to another, said “It all matters. I know we thought it didn’t, but it…

You know what we did? We just had our first webinar! I couldn’t be more delighted with the results. Despite it being the week before the Christmas Holidays, we had almost 30 people RSVP “Yes” that they would attend. And, of the people that said they would be there? 85% of them actually showed up.…

Can I get more cliche than thanking my clients right before Thanksgiving? Probably not. I am pretty sure that every year since I started my business in 2011, I have written a blog post in November thanking my clients. But (and how often have we said it this year?), 2020 is different.  It’s always an…

Yesterday I spoke with a woman starting a new business. Her enthusiasm was infectious, I loved our conversation and can’t wait to see what she makes out of her new company. However, the conversation started with me telling her that I wasn’t going to be a good fit for her digital needs. (It started that…

How is your New Year’s resolution going? Are you maybe feeling a little guilty? It’s ok. Resolutions can be a great way to make positive changes, but they frequently last about as long as it takes to put away your holiday decorations. Sticking with resolutions is always harder than making resolutions. In my experience, the…

If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an answer. You need a brand new website! No wait, you really need an automated chatbot! Or, just kidding, you really,…