Cartoon of hands tiptoeing on coins with soap and a rubber ducky

How Much Will I Pay for A Bar of Soap?

Just putting this out here: I am not a drug addict. I don’t gamble. And, aside from a periodic glass of wine, I am not much of a drinker. I wouldn’t say that my life is boring; but, when it comes to cardinal sins, I am kind of lame. That said, I have some vices.…

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It All Matters

Have you ever watched the TV show The Wire? I won’t go on here about what a good show it is, many others have covered that territory. Recently, I was watching an episode and one of the characters, explaining his actions to another, said “It all matters. I know we thought it didn’t, but it…

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How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

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Hey Clients, Thank You!

Can I get more cliche than thanking my clients right before Thanksgiving? Probably not. I am pretty sure that every year since I started my business in 2011, I have written a blog post in November thanking my clients. But (and how often have we said it this year?), 2020 is different.  It’s always an…

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Your reviews are currency, spend them wisely

Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…

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Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

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Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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When it Comes to a Pandemic, What is Your Lane?

How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…

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