Marketing Strategy
Unlocking Your Unique Voice: How to Stand Out in Competitive Industries
When you look around certain industries, it can feel like everyone sounds the same. Whether it’s realtors, consultants, or coaches, many businesses fall into the trap of using generic, overused phrases in their marketing. But standing out from the crowd isn’t just about offering a great service—it’s about finding and embracing your brand’s unique voice.…
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Blog vs. Interior Pages: Deciding Where Your Content Belongs on Your Website
So, you’ve got some exciting news to share about your business, and your shiny beautiful website is the perfect platform to do it. But now comes the big question: should this content be presented in a blog post, or should you create an interior page? This decision isn’t as straightforward as it might seem, and…
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How to Stand Out in Government Contracting with a Strong Personal Brand
Attending a government contracting event, you might notice a familiar pattern: people dressed similarly, offering similar services, and blending into the crowd. It’s almost like you’re meeting the same person over and over. But in a field where everyone seems to look and sound the same, how do you make sure you’re not just another…
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How to Choose the Right Social Media Platforms for Your Business
With a dizzying array of social media platforms out there—LinkedIn, Facebook, TikTok, Instagram, X (or is it still Twitter?), Blue Sky, Threads—how do you know which ones are right for your small business? In this blog, we’re breaking down the crucial task of figuring out where you should be focusing your social media efforts. Rather…
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Do this Before You Write a Word of Website Content
So, you’ve just finished designing your website, and you’re eager to dive into writing the content. But hold on a second! Before you start typing away, there are some important steps to take to ensure your content truly reflects your organization’s essence. I’m thrilled to be joined by my friend and colleague, Maggy Sterner, to…
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Key Features of Effective Government Contracting Websites
Government contracting websites are a unique breed. They might look like your average website at first glance, but they have specific requirements and nuances that set them apart. Some sites hit the mark, expertly showcasing their capabilities, while others miss crucial elements. Today, we’re exploring what makes a government contracting website stand out, highlighting the…
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Why Marketing Attribution is So Challenging and What to Do About It
How did you earn your last few clients? If you’re like many of our subject matter expert clients, I bet at least one came from a referral. But are you sure it was just a referral? Or was it a specific piece of marketing? Or a combination of things? That’s where the question of marketing…
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Common Mistakes on Subject Matter Expert Websites and How to Avoid Them
Today, we’re diving into the world of subject matter expert (SME) websites. At first glance, they might seem straightforward. No e-commerce, no complex functionality. Just simple, right? Well, as any chef will tell you, sometimes the simplest dishes are the hardest to get right. When it comes to websites, the same rule applies. Many SME…
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Is Your Website Open for Business? How to Tell (And Show) Your Visitors
If you own and operate a salon or a retail store or a repair shop, it’s pretty easy to signal to your customers if you are, in fact, open for business. Unlike a brick-and-mortar store where you can see the lights on and doors open, websites don’t have that obvious “we’re open” sign. So how…
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How Bad Guys Weaponize Your Team Page
Hey everybody! I’ve got a quick story for you about how someone tried to use our team page to defraud my company. Spoiler alert: it didn’t work, but it was a close call and a learning experience I wanted to share with you all. For the full video experience, check out the video where I…
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