Example of a content grid spreadsheet on an imac

What Is A Content Grid and Why Do You Need One?

On a monthly basis, we at Spring Insight need to come up with a lot of blog topics, some for our organization and some for our clients. We know that some of those topics are driven by SEO goals (LINK) but many aren’t. So, the question is: how do we come up with blog topics…

Read More
Chicken and egg representing seo and content marketing

SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should…

Read More

How do we come up with blog ideas for a professional services website?

Often, when I talk to subject matter experts at professional services agencies, they explain that they don’t write blogs because they just don’t know what to say. At first, I didn’t get this. These people are EXPERTS for heaven’s sakes! Any one of them could talk for hours about one single aspect of their business.…

Read More

Lessons 2020 Taught us about our Website

No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things.  The definition of terms like “social distancing” and “super spreader.”  How to master the intricacies of Zoom. What to look for in a face mask.   And exactly how many…

Read More

Your reviews are currency, spend them wisely

Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…

Read More

Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

Read More

6 Questions to Ask Yourself Before you Hire a Web Firm

It’s time to build your next website! That is awesome news. We hope we get a chance to talk to you about the project. But, whether you hire us or another firm we have some questions you should answer before you even start the process of talking to web firms. Sure, a good firm will…

Read More

How much does a website cost?

Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…

Read More

Bitcoin Scams and Your Website

Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received.  Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…

Read More

Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

Read More