Marketing
Lessons 2020 Taught us about our Website
No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things. The definition of terms like “social distancing” and “super spreader.” How to master the intricacies of Zoom. What to look for in a face mask. And exactly how many…
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Your reviews are currency, spend them wisely
Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…
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Your Team is Virtual, What do you do About Pictures?
Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…
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6 Questions to Ask Yourself Before you Hire a Web Firm
It’s time to build your next website! That is awesome news. We hope we get a chance to talk to you about the project. But, whether you hire us or another firm we have some questions you should answer before you even start the process of talking to web firms. Sure, a good firm will…
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How much does a website cost?
Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…
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Bitcoin Scams and Your Website
Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received. Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…
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Marketing During a Pandemic
What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…
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When it Comes to a Pandemic, What is Your Lane?
How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…
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Running a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago. The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…
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Always Remember to Say Thank You
If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an answer. You need a brand new website! No wait, you really need an automated chatbot! Or, just kidding, you really,…
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