Reputation Management
How to Stand Out in Government Contracting with a Strong Personal Brand
Attending a government contracting event, you might notice a familiar pattern: people dressed similarly, offering similar services, and blending into the crowd. It’s almost like you’re meeting the same person over and over. But in a field where everyone seems to look and sound the same, how do you make sure you’re not just another…
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The Winning Approach to Writing Attorney Website Bios
At Spring Insight we feel fortunate to work with some amazing law firms. We create their websites, keep those sites performing, help them attract new clients with ongoing content marketing support, and help them put their very best foot forward finding new associates by creating and curating an active presence on social media platforms like…
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Leveraging Thankfulness: The Power of Testimonials in Marketing
We’re officially just a few weeks away from Thanksgiving. And if you’ve been following along with us this month, you already know we’re taking advantage of the season and discussing the value of gratitude in marketing. Consumers read reviews. It’s just what we do. And after seeing our blog post last week on how to…
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Your reviews are currency, spend them wisely
Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…
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Dealing with Ugly Skeletons in Your Company’s Closet
As the news on various political figures and celebrities always likes to remind us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving us the ability to permanently erase our online histories. Even…
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Could Taking A Stand Hurt Your Brand?
What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all no one since Cicero, has said anything truly original in a political speech. This story has owned the news cycle. As a small business, it can be so tempting to beckon a little bit…
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Attack of the (Business) Killer Websites
We spend a good portion of our daily lives online and that can be a great thing. Information about everything from the best car to buy to the newest way to consume pumpkin spice is immediately available to us 24/7. The flipside of living in an age that is so engaged online, though, is that…
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Testimonials vs. Feedback: How to Get Better Online Reviews
Online reviews matter. We trust reviews to help us buy everything from a cup of coffee to a new car, and your organization’s products and services are no exception. Testimonials are the social proof that backs up all the claims you make on your website, and they are often the deciding factor that tips a…
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