SEO Strategy
Website Content: Does Your Website Need a Spring Cleaning?
Many years ago, when I was getting my MBA, the professor of accounting loudly proclaimed to our class, “Beware of the information you receive from your balance sheet! Are your assets really assets?” His point was that just because we own an item, like website content, perhaps, doesn’t always mean it is an asset. Is…
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The Bare Minimum Guide to Local SEO for A Small Business
The thing you learn about owning a small business is that there is always something else you should be doing. It might be focusing on business development tasks, writing an employee handbook, or updating your year-to-date revenue actuals to forecast. But, there is always something that stays on the to-do list month after month and…
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SEO and Content Marketing: The Chicken and The Egg of Online Marketing
You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should…
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Does SEO Matter for Professional Services Companies in 2021?
This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic searching that term to go…
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Content Writing: Stop Blowing Off Your Blog
You probably have a blog if you have a business and a website. Or, to be more accurate, you probably have a blog tab with a handful of blogs from 2017. Hey, I get it. Writing and publishing blogs is a time-consuming process, and it’s hard to draw a straight line in your mind from…
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Spring Insight Moved to AMP, and We Think You Should Too
Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world? It might seem like the web world is constantly changing. Unfortunately, the noise can be overwhelming, and, to be honest, it’s hard to know which improvements are fading trends and which are ones to jump on.…
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Don’t Get Lost: A Guide to Keeping Your Embedded Google Map Functional
Oh Google, how we love and hate you! You get us used to your lovely, easy to use and free technology and then you yank it away, or make a change and we all have to sit up and listen. You know those awesome maps we love to embed onto our websites that show people…
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Is your website ready for Google’s security changes?
Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…
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Own a Website? You Need To Read This
Remember that old saying, “When I tell you to jump, you ask how high?” Every industry has an 800-pound gorilla that periodically tells everyone to jump. When it comes to the web, that gorilla is Google. Google and other search engines update and tweak their algorithms all the time. Hundreds of updates occur every year…
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Attack of the (Business) Killer Websites
We spend a good portion of our daily lives online and that can be a great thing. Information about everything from the best car to buy to the newest way to consume pumpkin spice is immediately available to us 24/7. The flipside of living in an age that is so engaged online, though, is that…
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