A man look at himself in the mirror with one thumbs up and one thumbs down

Are You Good At What You Do?

Does Spring Insight do Search Engine Optimization (SEO) well? I have to be honest; if you had asked me back in February if we were any good at SEO, I would have said we were probably an 8.5 out of ten. Sure, we aren’t Bo Derek. (Dial it down, young ones! That is an actual,…

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Sticky notes describing aspects of local seo

The Bare Minimum Guide to Local SEO for A Small Business

The thing you learn about owning a small business is that there is always something else you should be doing. It might be focusing on business development tasks, writing an employee handbook, or updating your year-to-date revenue actuals to forecast. But, there is always something that stays on the to-do list month after month and…

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Chicken and egg representing seo and content marketing

SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One common question is whether SEO should…

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Stylized search engine on a browser

Does SEO Matter for Professional Services Companies in 2021?

This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic searching that term to go…

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blog page with spider webs, concept for a neglected content creation strategy

Stop Blowing Off Your Blog

If you have a business and a website, you probably have a blog. Or, to be more accurate, you have a blog tab with a handful of blogs from 2017. Hey, I get it. Writing and publishing blogs is a time-consuming process, and it’s hard to draw a straight line in your mind from posting…

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Example of non-secure and secure sites

Is your website ready for Google’s security changes?

Every so often, a powerful company in an industry makes a decision that shifts the earth upon which we stand. Do you remember the last time you played a game on Flash? I’m betting it’s been a while, because in one fell swoop in 2010, Steve Jobs felled Flash by announcing that Apple iOS products…

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Google homepage displayed on a laptop

Own a Website? You Need To Read This

Remember that old saying, “When I tell you to jump, you ask how high?” Every industry has an 800-pound gorilla that periodically tells everyone to jump. When it comes to the web, that gorilla is Google. Google and other search engines update and tweak their algorithms all the time. Hundreds of updates occur every year…

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Computer screen with a 1-star review featured

Attack of the (Business) Killer Websites

We spend a good portion of our daily lives online and that can be a great thing. Information about everything from the best car to buy to the newest way to consume pumpkin spice is immediately available to us 24/7. The flipside of living in an age that is so engaged online, though, is that…

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SEO and team conflicts in web strategy

At a fundamental level, the various disciplines of online marketers have goals that are perfectly aligned.  They want to maximize revenues through the online channel.  Once you get to the less fundamental and more tactical level?  Well, then things start to fall apart. My favorite example of this has always been the almost unavoidable clash…

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