Hand pulling a domino out of a row of dominoes

How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

Read More
Medical pain scale

Don’t Wish Growing Pains Away

Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween – all holidays that came and went in the space between my last blog post and today. As much as I would love to ignore the months-long silence, and…

Read More
marker creating check mark on paper

When Your Worst Client Comes Back for More

Nightmare clients. We’ve all had them. If you were lucky, you turned lemons into lemonade and salvaged the relationship. If you weren’t, those clients now feature heavily in your literal nightmares – possibly accompanied by your terrifying fourth-grade math teacher. Either way, you probably didn’t have to deal with the nightmare clients for too long…

Read More
business competition woman and man running pop art retro style. running hurdles. sport and business

Stay on Top of the Little Things

I’m going to let you in on a secret: running a business (any business) is a huge amount of work. Crazy, right! Now that we’ve gotten that bombshell out of the way, it’s time to share some more insider knowledge with you: If you’re a business owner, you’re going to run into hurdles along the way.…

Read More
A+ written in red pencil

ABCs & 123s of Your Business

And just like that, it’s school time. The most wonderful time of the year, as a memorably accurate Staples ad once put it. I love this time of year, and not just as a parent. As a kid, I always looked forward to the return to the books, the excitement of learning new things, and…

Read More
the Spring Insight team sitting and smiling on concrete steps

I Virtually Never See You…

Often when I describe the work that Spring Insight does with organizations, I talk about how we take small businesses with a strong offline culture and translate it online. Last week, we flipped that formula on its head and took the strong Spring Insight online culture offline. The Spring Insight team was created as a virtual team and for…

Read More
concrete steps

Forward Movement is the Antidote for Uncertainty

“Faith is taking the first step even when you can’t see the whole staircase.” ― Martin Luther King Jr. There’s plenty of good advice out there about setting a goal before you take action. At Spring Insight, for example, we wouldn’t dream of launching a marketing campaign without a clear idea of the target audience…

Read More
calendar titled "quarterly goals" with color-coded sticky notes on it

A 3-Step Plan to Keep Your Resolutions

New year, clean slate, fresh start. It’s an optimistic way to welcome 2017. Many businesses and organizations take time to reflect on past achievements, note the lessons learned, and launch the new year with inspiring goals. Then there’s the dark–some would say realistic–side of New Year’s goals and resolutions: only 8% of people achieve them.…

Read More
skeletons in the closet sign with clouds and sky background

Dealing with Ugly Skeletons in Your Company’s Closet

As the news on various political figures and celebrities always likes to remind us, The Internet never forgets. And despite the best efforts of Europe’s highest court to enforce a “right to be forgotten,” in the US there is not even a vague law giving us the ability to permanently erase our online histories. Even…

Read More