Businessperson relaxing on the beach and taking a phone call from a prospective client

Stay in Contact with Your Clients All Summer Long

In case you hadn’t noticed the sweat dripping from your brow, let us remind you that summer time is in full swing! Many business owners use the summer to slow down just a little bit and lean into family and friends, but there are some basic things you need to take care of before you…

Read More
Hand pulling a domino out of a row of dominoes

How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

Read More
Hands holding chemistry beakers with formulas in the background

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

Read More
Man in polo shirt looking down a fork in the road

When it Comes to a Pandemic, What is Your Lane?

How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…

Read More
An essential grocery store worker smiling with a face mask on

Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

Read More
Medical pain scale

Don’t Wish Growing Pains Away

Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween – all holidays that came and went in the space between my last blog post and today. As much as I would love to ignore the months-long silence, and…

Read More