Small Business Basics
Redesign vs. Refresh. What is best for your website?
You know your website needs help. Perhaps, it is a bit dated, perhaps it no longer represents your expertise well. It just needs…work. At Spring Insight, we work with lots of clients who know they want to make changes, sometimes significant ones to their website. But…do you need to start from scratch? After all, you…
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Why Word-of-Mouth Marketing Can’t Be Your Only Strategy
I love a good networking event. Sure, pastries are nice, but really what I love is getting to talk to other business owners and meeting friends, new and old, and talking business. Recently, I was answering the inevitable question of “what do you do” and the person replied with the following. “My business is pulling…
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Think You Don’t Need to Write Blogs? Here are 3 Reasons to Think Again
As someone that writes more blogs than your average bear (for Spring Insight, for our clients, just for fun on a Saturday evening), I think deeply about the true value of blogging. Why write blogs? After all, there is nothing mission critical about creating and executing on a content strategy. There are so many things…
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It’s a GA4 World Now. Should You Care and Are You Ready for It?
For months, Google has been threatening us with July 1, as if the clouds would suddenly darken and our website analytics visibility would be cast permanently into shadow. Now it has come, and is in the rearview mirror, and last time I looked up, I definitely had to squint. But low and behold, it is,…
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ChatGPT for subject matter experts – What it does (and what it doesn’t)
Unless you have your head firmly ensconced in a sand dune, over the past few months you have been hearing a lot about ChatGPT, the open artificial intelligence tool that can create all varieties of content. As a web strategy professional, I have read and researched a lot. Opinions from people I trust in the…
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The Best Way to Accelerate Recruitment: Website Design
Quick question: how is your company’s web presence helping with recruitment? Take a minute to think about it. Got your answer? …No? Well if you aren’t sure, then it’s likely not helping at all. In fact, a poor or neglected web presence may actually be hurting your recruitment efforts. Luckily for you, today we’re going…
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Leveraging Thankfulness: The Power of Testimonials in Marketing
We’re officially just a few weeks away from Thanksgiving. And if you’ve been following along with us this month, you already know we’re taking advantage of the season and discussing the value of gratitude in marketing. Consumers read reviews. It’s just what we do. And after seeing our blog post last week on how to…
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How Do You Show Gratitude In Business?
‘Tis the season for thankfulness, and we’re nothing if not timely here at Spring Insight. But while you’re likely sharing your gratitude for health and happiness at the family dinner table, everyone has things to be thankful for in their professional life as well. And although gratitude should be a part of your business year-round,…
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Should You List Pricing on Your Service-Based Business Website?
It’s September, and you know what that means! It’s back to school time! Alarms and hallway bells are ringing, either way too early in the morning or not nearly early enough in the afternoon. So, before your tan lines have even had the decency to fade away, it’s time to get back with the program…
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Back to School: Great Reads That Will Inspire Your Business and Life
It’s September, and you know what that means! It’s back to school time! Society has pulled itself away from the rest and relaxation of summer and gotten back to business. Seemingly every television channel is rolling nonstop Old Navy commercials pushing affordable apparel to make your kid look shiny and new for their first day,…
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