Small Business Basics
How to Get Your Government Contracting Website Navigation Right
Imagine this: after months (or years!) of outreach, a procurement manager from a key agency has finally landed on your website. This is your moment to shine. You have put a lot of time and effort into making this moment happen! But now that they’re here, can she quickly find the information she needs? Or…
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Scary Website Problems You Need to Fix (Before They Haunt You!)
Happy Halloween, everyone! 🎃 As we sift through our kids’ candy stashes, we couldn’t resist taking a moment to talk about something equally terrifying—scary things we see on websites every day. Your website is the digital face of your business, and you definitely don’t want it giving off the wrong (or creepy!) vibes. In this…
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How to Maximize Your Content with the Content Multiplier Strategy
As content marketers, there’s something both exciting and daunting about staring at a blank monthly content calendar. Each week demands fresh, strategic, and engaging content, and trying to figure out how to fill it can be overwhelming. What if there was a way to make your content work harder for you—stretching a single idea across…
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Stepping Outside Your Comfort Zone: The Key to Business Growth
Starting something new in your business can feel daunting. Maybe you’ve been eyeing that next step for a while—whether it’s launching a new marketing channel, public speaking, or hiring your first employee—but something keeps holding you back. Sound familiar? Stepping outside your comfort zone isn’t just uncomfortable, it can downright paralyze you. Yet, growth happens…
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A Moment to Reflect: The Joy of Community Leadership
Last week, my husband Todd and I had the incredible honor of receiving the Sara and Samuel Lessans Community Leadership Award. It was truly a once in a lifetime event. It’s not every day that we get a moment to reflect on the years we’ve spent working with our community—and even less often with a…
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How to Protect Your Website from CIPA Lawsuits: A Guide for Small Businesses
Sharing your latest business news on a shiny, well-designed website is a proud moment. But imagine your excitement quickly turning into dread when you receive an email from an attorney claiming your site is out of compliance with the California Invasion of Privacy Act (CIPA) and that you owe a hefty fine. Unfortunately, this scenario…
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How to Stand Out in Government Contracting with a Strong Personal Brand
Attending a government contracting event, you might notice a familiar pattern: people dressed similarly, offering similar services, and blending into the crowd. It’s almost like you’re meeting the same person over and over. But in a field where everyone seems to look and sound the same, how do you make sure you’re not just another…
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Do this Before You Write a Word of Website Content
So, you’ve just finished designing your website, and you’re eager to dive into writing the content. But hold on a second! Before you start typing away, there are some important steps to take to ensure your content truly reflects your organization’s essence. I’m thrilled to be joined by my friend and colleague, Maggy Sterner, to…
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Key Features of Effective Government Contracting Websites
Government contracting websites are a unique breed. They might look like your average website at first glance, but they have specific requirements and nuances that set them apart. Some sites hit the mark, expertly showcasing their capabilities, while others miss crucial elements. Today, we’re exploring what makes a government contracting website stand out, highlighting the…
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Common Mistakes on Subject Matter Expert Websites and How to Avoid Them
Today, we’re diving into the world of subject matter expert (SME) websites. At first glance, they might seem straightforward. No e-commerce, no complex functionality. Just simple, right? Well, as any chef will tell you, sometimes the simplest dishes are the hardest to get right. When it comes to websites, the same rule applies. Many SME…
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