Small Business Basics
Stay in Contact with Your Clients All Summer Long
In case you hadn’t noticed the sweat dripping from your brow, let us remind you that summer time is in full swing! Many business owners use the summer to slow down just a little bit and lean into family and friends, but there are some basic things you need to take care of before you…
Read MoreHow do you assess risk when it comes to your website?
You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…
Read More6 Questions to Ask Yourself Before you Hire a Web Firm
It’s time to build your next website! That is awesome news. We hope we get a chance to talk to you about the project. But, whether you hire us or another firm we have some questions you should answer before you even start the process of talking to web firms. Sure, a good firm will…
Read MoreOur Secret Formula to Winning Business During a Global Pandemic
A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…
Read MoreWhen it Comes to a Pandemic, What is Your Lane?
How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…
Read MoreRunning a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago. The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…
Read MoreDon’t Wish Growing Pains Away
Is it too late to wish you a Happy New Year? Probably. It’s definitely too late to wish you Happy Holidays, Happy Thanksgiving, or Happy Halloween – all holidays that came and went in the space between my last blog post and today. As much as I would love to ignore the months-long silence, and…
Read MoreLead Generation: Tools To Help You Hunt, Kill, Eat (Metaphorically)
As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, and completing work for clients – while not as catchy – is…
Read MoreWhen Your Worst Client Comes Back for More
Nightmare clients. We’ve all had them. If lucky, you turned lemons into lemonade and salvaged the relationship. If you weren’t, those clients now feature heavily in your literal nightmares – possibly accompanied by your terrifying fourth-grade math teacher. Either way, you probably didn’t have to deal with the nightmare clients for too long in the…
Read MoreStay on Top of the Little Things
I’m going to let you in on a secret: running a business (any business) is a huge amount of work. Crazy, right! Now that we’ve gotten that bombshell out of the way, it’s time to share some more insider knowledge with you: If you’re a business owner, you’re going to run into hurdles along the way.…
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