Does SEO Matter for Professional Services Companies in 2021?

This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic searching that term to go…

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What We Believe

Have you watched the Simon Sinek Ted Talk about Starting with Why? It is a favorite of mine. I watch it every few years, particularly when I am feeling in a rut about Spring Insight messaging. This is one of these messages that you need to be reminded of. As I was watching it the…

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2020, The Year of the Webinar

There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills during scraps of time from…

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Hey Clients, Thank You!

Can I get more cliche than thanking my clients right before Thanksgiving? Probably not. I am pretty sure that every year since I started my business in 2011, I have written a blog post in November thanking my clients. But (and how often have we said it this year?), 2020 is different.  It’s always an…

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Your reviews are currency, spend them wisely

Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…

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Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

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secret formula

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

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Bitcoin Scams and Your Website

Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received.  Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…

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Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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