Example of a content grid spreadsheet on an imac

What Is A Content Grid and Why Do You Need One?

On a monthly basis, we at Spring Insight need to come up with a lot of blog topics, some for our organization and some for our clients. We know that some of those topics are driven by SEO goals (LINK) but many aren’t. So, the question is: how do we come up with blog topics…

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Cartoon of hands tiptoeing on coins with soap and a rubber ducky

How Much Will I Pay for A Bar of Soap?

Just putting this out here: I am not a drug addict. I don’t gamble. And, aside from a periodic glass of wine, I am not much of a drinker. I wouldn’t say that my life is boring; but, when it comes to cardinal sins, I am kind of lame. That said, I have some vices.…

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What We Believe

Have you watched the Simon Sinek Ted Talk about Starting with Why? It is a favorite of mine. I watch it every few years, particularly when I am feeling in a rut about Spring Insight messaging. This is one of these messages that you need to be reminded of. As I was watching it the…

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2020, The Year of the Webinar

There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills during scraps of time from…

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Hey Clients, Thank You!

Can I get more cliche than thanking my clients right before Thanksgiving? Probably not. I am pretty sure that every year since I started my business in 2011, I have written a blog post in November thanking my clients. But (and how often have we said it this year?), 2020 is different.  It’s always an…

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Your reviews are currency, spend them wisely

Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…

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Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

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secret formula

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

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Bitcoin Scams and Your Website

Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received.  Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…

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