Social Media Strategy
The State of Social Media: How does your Social Media Measure Up?
If I were to summarize the state of social media in 2016, the sound bite would be that it is strong and getting stronger by the day. But for those of us who weren’t born with a silver iPhone in our hand, the task of understanding how to navigate social media to our best advantage…
Read MoreDifferent platforms, different updates
I get that social media is time consuming. It can feel like an endless cycle of churning out fun, funny and interesting content. It is tempting to try and figure out shortcuts. One shortcut I see from some businesses is creating content and then posting it, unchanged, on multiple channels. In particular I see this…
Read MorePinterest vs. Facebook, the aspirational versus the mundane
The next stop on our month of love? Pinterest. When I first heard of the new service I must admit that I wanted to ignore it. Now that I have spent a bit of time playing around on it though, I can honestly say that social media overload be damned, I think it would be…
Read MorePracticing what I preach
A lifetime ago or so, a work colleague of mine and I were in Las Vegas at CES and we were meeting with others who ran very similar businesses… competitors really. The competitor was talking about marketing, email marketing in particular. My colleague then went on to discuss how to do email marketing right. He…
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Social media badges on your site – 6 Tips to get them right
Congratulations! You aren’t letting the world pass you by, you realize the importance of social media and you have added icons to your site. But, are you doing it right? Here are some tips to make sure that those badges are not colorful graphics but are working for you on your site. #1 Persistent Icons…
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