How do we come up with blog ideas for a professional services website?

Often, when I talk to subject matter experts at professional services agencies, they explain that they don’t write blogs because they just don’t know what to say. At first, I didn’t get this. These people are EXPERTS for heaven’s sakes! Any one of them could talk for hours about one single aspect of their business.…

Read More

Spring Insight to Host Free 2021 Website Planning Webinar

Bethesda, MD –  November 10, 2020 – Website and marketing company Spring Insight will be hosting a free webinar, about preparing websites for the coming year on December 14, 2020 at 12:30 PM EST.  The webinar, “Preparing Your Website for 2021,” conducted by Spring Insight owner Erika Dickstein, will help participants take stock of the…

Read More

Your reviews are currency, spend them wisely

Here is something I can tell you about Spring Insight clients. They really like us. When we finish a project, we have happy customers who have good things to say about us. (Ok, except in one case that we don’t talk about where the client puts pins in a voodoo doll of me. But, that…

Read More
secret formula

Our Secret Formula to Winning Business During a Global Pandemic

A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…

Read More

How much does a website cost?

Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…

Read More

Running a Business During the Coronavirus

Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago.  The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…

Read More

Should I Stay or Should I Go? From Drupal to WordPress, That Is.

If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…

Read More

UpCity Guest Feature

We are pleased to share a Spring Insight post recently featured on UpCity’s digital marketing guide and resource blog: How to Keep Your Own Marketing Operations on the Front Burner “Stop trying to fit your marketing operations into the negative space between outside clients. It won’t work, and you’ll end up with missed deadlines and…

Read More