Marketing During a Pandemic

What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…

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When it Comes to a Pandemic, What is Your Lane?

How many emails have you received from organizations about how they are handling the COVID-19 outbreak. The tipping point for me was the email I received from a small online shoe company I bought shoes from three years ago. Thanks for letting me know that you are taking care of your employees, but really that…

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On Following Up and Working December

December is a weird month for small business owners. I have been known to describe it as the Month of Fridays. But this year, I’m declaring December the Month of Following Up. I am all about finishing 2016 strong and hitting the ground running in January. And judging from the number of emails I’ve gotten…

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Thankful for Online Tools

During this month of thankfulness, let us start by being thankful for the point in history where we find ourselves. Take a nostalgic walk with me back in time for a moment to the 1990’s when the very first websites were created. Back then, if you wanted to build a website (which was little more…

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New Year’s Resolutions: Solutions

How are your New Year’s Resolutions going? Mock these annual promises we make with ourselves as you wish; 45% of Americans usually make them. Sadly, we aren’t great at keeping them. After the first week, 15% of us will have dropped off. (I tend to be in that group so if you are still solid on…

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Tools I love: Canva

Last week’s post on net neutrality was quite the conversation piece. Many people shared the post on Facebook and Twitter, and the version that went up on Huffington Post launched a lively debate on the pros and cons of this important policy issue. What nearly upstaged the debate, though, were the nifty infographics that went…

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Tools I love – Skitch

In my day to day travels I am asked all the time about tools that I use both to manage my own web presence and that of my clients. Since I tell people all the time to use the questions you receive to guide your blog writing, it seemed a good time to introduce a…

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