Dashboards are the New Black

You often see me blogging about website trends. There was my State of the Internet series, including The State of Website Design and there were Web Trends in 2015 that I’m LOVING and NOT LOVING, to name just a few. Hey, some people are into fashion. I’m into websites. There is a fashion I am…

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And the award goes to…

Ah, awards season, when we all sit around in our sweatpants (eating popcorn, butter dripping down our chins) and judge Jennifer Lawrence’s latest red carpet look. I imagine that the Oscars, Emmys, and Grammys look very different from the insiders’ perspective. I recently started thinking about what it would look like if web strategy had…

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Web Trends I am seeing and NOT LOVING in 2015

Last week, I praised some web trends that I’m loving this year. But like wearing leggings as pants, some web trends just need to go away. And now, for the bad news—What I don’t like: 1. Huge long pages that scroll and scroll for no apparent reason: Some call it the death scroll, others the…

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Web Trends I am seeing and LOVING in 2015

When we think of design trends, we usually think of fashion. Are wide-legged pants in this fall? Are steampunk goggles still a thing?  But what about websites? Are there website design trends? Yep, there absolutely are! This week and next, we will explore some website trends that I am seeing and discuss which ones I hope…

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Website Battle: Mitch McConnell vs. Alison Lundergan Grimes

It’s Election Day! For American voters, it’s a chance to decide which party controls the U.S. Congress. For Spring Insight, it’s a perfect opportunity to demonstrate what to do (and not do) to drive user behavior. The dynamic of a midterm election is very different from that of a presidential election: voter turnout is typically…

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7 Quick Tips for Creating a Website that Performs

Blog on a regular basis – Blogging on a consistent basis provides a number of benefits to your business including, reinforcing to search engines your keywords, showing potential clients and partners your subject matter expertise, answering questions, and even just making sure that you spend time on your website. Resources: problogger.net copyblogger.com sethgodin.typepad.com Do the first…

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Is it time to replace your website?

When I start talking to a business owner, there are certain questions I can tell are coming before they come.  One of those questions is “How do I know it is time to replace my website?”  They always have a certain body language when they ask that question, they are rubbing their hands together and…

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Tweaking your website

NO! I did not say twerking your site! Focus people! Recently I did a series on the process of moving to a newly redesigned site.  Many times though, your website doesn’t need a redesign, you just need to make some small changes. In my mind, site changes fall into three categories: Minor editorial changes – When…

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