Website Strategy
It’s a GA4 World Now. Should You Care and Are You Ready for It?
For months, Google has been threatening us with July 1, as if the clouds would suddenly darken and our website analytics visibility would be cast permanently into shadow. Now it has come, and is in the rearview mirror, and last time I looked up, I definitely had to squint. But low and behold, it is,…
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Website Audit: Does Your Business Website Make the Grade?
For the entire month of September, we’ve been celebrating back to school at Spring Insight. And it’s not just because we are so grateful to no longer hear the words “I’m bored” or “I’m hungry” from the mouths of our school-aged children. It’s also because we truly, honestly, completely love to learn and want to…
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Migrating Your Business Website to Google Analytics 4
When you think of all the tools in your business toolbox, undoubtedly, your business website is way up there in terms of importance. And being the savvy business owner you are, you don’t view your website as a static, unchanging portrait that simply smiles and looks pretty. You know that you can learn a ton…
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Calls to Action that Really Convert
As web developers, we have a special place in our hearts for the design side of website building. Nothing gets us giddier than creating a site that is both beautiful and aligned with our client’s brand and image. But, we also know that your website has a job to do and must be fully functional,…
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Going on Vacation? Make Your Website’s Homepage Ready for Summer
Summertime! Sunshine, pool parties, and vacations make for a fun and relaxed season. Many of us dial things back a bit in our business to recharge and spend time with those who matter the most. But before you pop open that beach umbrella and dig those toes into the sand, you need to make sure…
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Yes, Even Your Small Business Website Needs a Privacy Policy
Over the course of this month, we are going to explore a number of website risks that have the potential to damage your business. Some of our small business clients know first hand the damage these vulnerabilities can cause and we’d like you to avoid the same problems. So far in this series we have…
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Contact Form Spam: You Lock Your Doors, What About Your Website?
Let us talk about the contact form. Can you think of another part of your website that brings you such joy and pain? On the one hand, that is where new prospective leads come from. The dream of the contact form is that it will create a steady stream of incoming leads from site visitors.…
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Keep Up on Website Maintenance or Your Site Will Break Down
Over the course of this month, we will explore a number of risks that have the potential to damage your business, like website maintenance and accessibility. We have seen these vulnerabilities impact our small business clients in real and damaging ways, and we would like to help you avoid similar problems. Our first item is…
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How do you assess risk when it comes to your website?
You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…
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2020, The Year of the Webinar
There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills during scraps of time from…
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