Website Strategy
Keep Up on Website Maintenance or Your Site Will Break Down
Over the course of this month, we will explore a number of risks that have the potential to damage your business, like website maintenance and accessibility. We have seen these vulnerabilities impact our small business clients in real and damaging ways, and we would like to help you avoid similar problems. Our first item is…
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Lessons 2020 Taught Us About Our Website
No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things. The definition of terms like “social distancing” and “super spreader.” We learned how to master the intricacies of Zoom, what to look for in a face mask, and exactly how…
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Your Website Needs a Care Plan
Recently, a care plan client of mine asked me to provide some design work for her website. When I explained that the work would be out of scope, she asked me what exactly she was paying me for every month. At first, I couldn’t believe this question. My website clearly states what all is provided…
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Should I Stay or Should I Go? From Drupal to WordPress, That Is.
If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…
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Hey Bob Marley, Stop Stealing My Bandwidth
The amazing thing about owning a business is that sometimes the problems are super interesting. Let me tell you such a tale, and in the process, teach you about a nefarious practice called “hotlinking”. About a month ago, I received an overage bill for traffic to a site that we host. I resell hosting from…
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Spring Insight moved to AMP, and we think you should too.
Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world. It might seem like the web world is constantly changing, at least to us. The noise can be overwhelming and, to be honest, you really can ignore a lot of the “improvements.” (Aren’t you glad you…
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Don’t Get Lost: A Guide to Keeping Your Embedded Google Map Functional
Oh Google, how we love and hate you! You get us used to your lovely, easy to use and free technology and then you yank it away, or make a change and we all have to sit up and listen. You know those awesome maps we love to embed onto our websites that show people…
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Cyberpunks Are Cruising Your Neighborhood: Protect Your Website With 3 Simple Steps
Small businesses beware: hackers have you on their radar screen in a big way. While cyber espionage and high-stakes hacks grab the headlines, internet thieves have turned their attention more and more frequently toward small organizations. The encouraging news is that you can protect your WordPress website with a few simple steps: 1. Recognize that…
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Favicons: The Must-Have Website Accessory
When it comes to talking about website strategy, I usually focus on simple but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that remind you of a virtual used car salesperson. This…
Read MoreShould your website slow for summer?
It seems only appropriate that I write a blog post about slowing for summer. You haven’t seen anything I have written for a few weeks. Guess why? Well, I slowed for summer. I struggle every year with whether (or how) I should slow writing production down for the summer. Do I write and schedule a blog…
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