Website strategy
Our Secret Formula to Winning Business During a Global Pandemic
A global pandemic has clear winners and losers. Theaters? Losers. Bike repair shops? Winners. Fine dining restaurants? Losers? Digital strategy firms? Well… it can go either way. On the one hand, who the f*ck wants to make strategic investments when we could be entering into a long recession? On the other hand, in a world…
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How much does a website cost?
Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…
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Bitcoin Scams and Your Website
Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received. Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…
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Marketing During a Pandemic
What does marketing look like during a worldwide pandemic? As the outsourced marketing team for a number of organizations, we have been giving a lot of thought about what marketing means during these bizarre and fraught times. For instance, we wouldn’t think twice during another time about sending a loud and proud email promoting a…
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Running a Business During the Coronavirus
Recently you’ve probably received coronavirus-related emails from everyone you ever did business with—from your car insurance company to the guy who fixed your furnace ten years ago. The last thing you want is to send an email to your customers that gets added to that pile. On the other hand, they need to know if…
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Should I Stay or Should I Go? From Drupal to WordPress, That Is.
If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…
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Hey Bob Marley, Stop Stealing My Bandwidth
The amazing thing about owning a business is that sometimes the problems are super interesting. Let me tell you such a tale, and in the process, teach you about a nefarious practice called “hotlinking”. About a month ago, I received an overage bill for traffic to a site that we host. I resell hosting from…
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Spring Insight moved to AMP, and we think you should too.
Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world. It might seem like the web world is constantly changing, at least to us. The noise can be overwhelming and, to be honest, you really can ignore a lot of the “improvements.” (Aren’t you glad you…
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UpCity Guest Feature
We are pleased to share a Spring Insight post recently featured on UpCity’s digital marketing guide and resource blog: How to Keep Your Own Marketing Operations on the Front Burner “Stop trying to fit your marketing operations into the negative space between outside clients. It won’t work, and you’ll end up with missed deadlines and…
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Hunt, Kill, Eat (Metaphorically)
As a rule, professional services organizations all go through the same cycle. They hunt, they kill, and they eat. All metaphorical, of course. (Not to say that I don’t periodically have killing on my mind.) Searching for potential leads, converting leads into clients, and completing work for clients – while not as catchy – is…
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