How do we come up with blog ideas for a professional services website?

Often, when I talk to subject matter experts at professional services agencies, they explain that they don’t write blogs because they just don’t know what to say. At first, I didn’t get this. These people are EXPERTS for heaven’s sakes! Any one of them could talk for hours about one single aspect of their business.…

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What We Believe

Have you watched the Simon Sinek Ted Talk about Starting with Why? It is a favorite of mine. I watch it every few years, particularly when I am feeling in a rut about Spring Insight messaging. This is one of these messages that you need to be reminded of. As I was watching it the…

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It All Matters

Have you ever watched the TV show The Wire? I won’t go on here about what a good show it is, many others have covered that territory. Recently, I was watching an episode and one of the characters, explaining his actions to another, said “It all matters. I know we thought it didn’t, but it…

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Lessons 2020 Taught us about our Website

No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things.  The definition of terms like “social distancing” and “super spreader.”  How to master the intricacies of Zoom. What to look for in a face mask.   And exactly how many…

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How do you assess risk when it comes to your website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…

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2020, The Year of the Webinar

There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills during scraps of time from…

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Spring Insight to Host Free 2021 Website Planning Webinar

Bethesda, MD –  November 10, 2020 – Website and marketing company Spring Insight will be hosting a free webinar, about preparing websites for the coming year on December 14, 2020 at 12:30 PM EST.  The webinar, “Preparing Your Website for 2021,” conducted by Spring Insight owner Erika Dickstein, will help participants take stock of the…

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Your Team is Virtual, What do you do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…

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