Website Strategy
How do you assess risk when it comes to your website?
You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me that a great way to…
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2020, The Year of the Webinar
There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But, this does seem to be the Year of the Webinar. The reason is obvious: being stuck at home doesn’t obviate our need to learn. Webinars let us take in new skills during scraps of time from…
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Your Team is Virtual, What do you do About Pictures?
Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here. I mean, remember when having a job always meant getting up, putting on clothes (likely panty hose if you are a woman) driving in traffic, and going into an office? That simply isn’t the world we…
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6 Questions to Ask Yourself Before you Hire a Web Firm
It’s time to build your next website! That is awesome news. We hope we get a chance to talk to you about the project. But, whether you hire us or another firm we have some questions you should answer before you even start the process of talking to web firms. Sure, a good firm will…
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Your Website Needs a Care Plan
Recently, a care plan client of mine asked me to provide some design work for her website. When I explained that the work would be out of scope, she asked me what exactly she was paying me for every month. At first, I couldn’t believe this question. My website clearly states what all is provided…
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How much does a website cost?
Twenty-three minutes into a call last week, the client prospect dropped the question. The big one. The one I expect and yet dread. She asked, how much does a website cost? It is a simple question. It is one that I have managed a thousand times. So if I have answered the question so many…
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Bitcoin Scams and Your Website
Monday morning at 1:40 AM, I received an email from a client of ours concerned about a message she received. Submitted via her site’s contact form (full text below), the message stated that the sender had found a vulnerability within the organization’s website and thus would be able to get their database credentials and move…
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Should I Stay or Should I Go? From Drupal to WordPress, That Is.
If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw it when WordPress transitioned to Gutenberg, and we’re seeing…
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Hotlinking: AKA Hey Bob Marley, Stop Stealing My Bandwidth
The amazing thing about owning a business is that sometimes the problems you run into are super interesting. Let me tell you such a tale and, in the process, teach you about a nefarious practice called “hotlinking.” About a month ago, I received an overage bill for traffic to a site that we host. I…
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Spring Insight Moved to AMP, and We Think You Should Too
Do you have a “good” website? Not just attractive – but optimized to perform well in today’s digital world? It might seem like the web world is constantly changing. Unfortunately, the noise can be overwhelming, and, to be honest, it’s hard to know which improvements are fading trends and which are ones to jump on.…
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