Core72 - Case Study


Project Summary

Industry: Retail

Spring Insight Services: Website creation

Year Launched: 2017

Location: Washington, DC


Services provided:

  • Web strategy
  • Copywriting
  • Web design
  • Web development
A responsive website design displayed across multiple devices including a desktop computer, a tablet, and two smartphones, illustrating the uniformity and adaptability of the website layout on different screen sizes.
Purple Quotation Mark

We turned to Erika and the Spring Insight team to assist us with a complete overhaul of our existing, out of date website. Every step of the way, the team was professional, efficient, amazing to work with and up to date on the latest technology and trends. They delivered us a beautiful new site on time, that effectively evokes our brand and is simple to maintain and keep current. We can't thank them enough!

Purple Flower_Spring Insight Icon

Owner & CEO

Core 72 Storefront


Core 72 is a brick and mortar retailer with locations in Washington, DC that sells women’s active and leisure wear. When Core 72 hired Spring Insight, they were replacing a website that was created on a proprietary platform that had grown dated and difficult to manage. While still visually attractive, the website, which had been created prior to the opening of the first location, no longer met the stores’ promotional needs. In addition, Core 72 wanted a website that could scale to include ecommerce if the owner decided to add it on later.

The Spring Insight Project

Spring Insight worked with the store leadership to create a website that took the best of what the prior website offered, while providing a design that corrected the issues. With spaces for store promotions and detailed location information, the site provides Core 72 the site they need right now and that they can continue to build onto. The open source platform means the site will continue to be easy to update and maintain.

Tye Dye Clothes on a mannequin in the Core72 Shop

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