Why Google Business Profile Is Essential for Subject Matter Experts
When it comes to managing your online presence, some tools are simply non-negotiable. And while many subject matter experts assume tools like Google Business Profile (GBP) are only useful for brick-and-mortar shops or restaurants, that simply isn’t the case.
In our latest video, we dive into why subject matter experts and service-based businesses must claim, manage, and optimize their Google Business Profile—yes, even if most of your business comes from referrals and even if most of your business isn’t local.
Ready to give your Google Business Profile the attention it deserves? Check out the video below or read on for a breakdown of the must-have points.
What Is Google Business Profile?
Google Business Profile is a free tool that helps businesses manage how they appear in Google Search and on Google Maps. It’s where your business shows up in local search results and where customer reviews are displayed. Essentially, it’s your business’s front door in the world of Google.
Without a claimed and optimized profile, you’re leaving your online presence—and potential customer impressions—completely up to chance. Worse yet, you are opening that Google front door to scammers and nare-do-wellers.
Why Google Business Profile Matters for Subject Matter Experts
Let’s address the elephant in the room: Many subject matter experts don’t think Google Business Profile matters for their business because they rely on referrals or they don’t have a brick and mortar location serving local clients.
But here’s the thing: The majority of potential clients, yes, even referrals, Google you before they reach out or make a decision about engaging with your business.
Imagine a potential client being referred to your business, Googling your name, and finding either:
- Negative or outdated reviews, or
- No information about you at all.
Not exactly confidence-inspiring, right? Having an optimized Google Business Profile ensures that your business exudes credibility, trust, and professionalism.
Risks of Neglecting Your Google Business Profile
Ignoring your GBP doesn’t mean it doesn’t exist. In fact, Google might create a profile for you based on information it finds online. Not claiming your GBP or assuming it doesn’t already exist is risky business that can have serious and detrimental consequences.
- Unclaimed profiles can be hijacked. Scammers can claim your profile, add fake phone numbers or websites, and intercept your leads.
- Negative reviews dominate. Without active management, a few unhappy customers can paint a misleading picture of your business.
Bottom line: If you don’t control your Google Business Profile, someone else might. No exaggeration, this happens all of the time.
Top 3 GBP Must-Dos for Subject Matter Experts
If you’re ready to get serious about your Google Business Profile, here are three essential steps to get started:
- Claim or create your profile. Head to business.google.com to set up or claim your profile.
- Optimize your profile. Fill out every section, including business hours, services, and your business description.
- Start asking for reviews. Develop a process to follow up with happy clients and encourage them to leave positive reviews.
And here’s a bonus tip: Google your business name regularly to see how you’re showing up in search results! This is a great practice to get into and is an easy way to identify areas for improvement.
Your Google Business Profile Is an Asset
For subject matter experts, a Google Business Profile is one of the easiest and most impactful ways to establish credibility online. While it may seem like just one more thing to manage, the payoff is well worth it in the form of increased trust, visibility, and ultimately, more clients.
If optimizing your Google Business Profile feels overwhelming or you’d like help integrating it into a larger marketing strategy, that’s where we come in. At Spring Insight, we help businesses like yours create digital strategies that work.
Check out our Local SEO services page and let’s make your Google Business Profile a game-changer for your business.