How Will Your 2025 GovCon Web Presence Be Better?

As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and what needs a serious upgrade in 2025. For government contractors, this has special significance. Your website is one of your most powerful tools—it’s your digital handshake with procurement officers, potential employees, and even prime contractors. So, how can you make sure your site is ready to shine in the new year?

In our latest video, we sat down to tackle the key improvements government contractors should prioritize to make their websites more effective, secure, and impactful. Watch the full video below, and then dive into our breakdown of what you need to know. 

1. Accessibility: Not Just a Legal Must, but the Right Thing to Do

Accessibility isn’t just a box to check—it’s a necessity. With DOJ rulings ramping up compliance requirements, government contractors need to ensure their sites are WCAG-compliant. Why?

• It’s the law. If you work with the government (or aspire to), accessibility compliance is non-negotiable.
• It’s ethical. Everyone deserves access to the information on your website, regardless of ability. Website accessibility is just the right thing to do. 
• It’s strategic. Accessible sites are better for SEO and user experience, helping your business shine online and impress the people you need to impress. 

2. Privacy: Protecting Visitor Data Is Non-Negotiable

Privacy regulations, especially the California Invasion of Privacy Act (CIPA), have tightened the rules on how websites handle user data. If your site uses third party applications  like the omnipresent Google Analytics, you could unknowingly be at risk.

Here’s what you should be asking:

• Are you tracking visitors responsibly? Using third-party tools means you may need cookie notifications or privacy-friendly alternatives.
• Are you CIPA-compliant? Even if you’re not based in California, your site likely serves users who are, which means this law applies to you.

Want a deeper dive? We created a video earlier this year with privacy experts breaking down how to navigate this tricky terrain. You can watch it here. 

3. Security: Don’t Be the Weakest Link

Your website’s security isn’t optional—it’s essential. The stakes are especially high for government contractors who work in sensitive industries like cybersecurity or defense.

• Regularly update your hosting and plugins. Regular maintenance is critical for patching vulnerabilities.
• Remember, hacking isn’t usually personal. Hackers aren’t typically targeting your company specifically—they’re targeting any site with vulnerable defenses.
• Invest in secure systems. If your CMS or hosting platform isn’t proactive about security, it’s time to reevaluate.

Remember, your website should reflect the same level of care and professionalism you bring to your contracts.

4. Recruiting: Is Your Site Ready to Attract Talent?

When the big contracts get signed, you need to scale fast. That means hiring and plenty of it. Is your website ready to handle the influx of resumes?

• Make applying seamless. Ensure your site has workflows that notify the right people when someone submits a resume.
• Showcase your culture. Highlight what makes your company a great place to work to attract top talent that are the perfect fit for your organization. .
• Streamline your process. The faster you can move applicants through your hiring funnel, the better.

Your website isn’t just for clients; it’s for your business and its future employees.

5. Don’t Forget Maintenance: The Foundation of a Strong Website

A beautiful website is useless if it’s not maintained. Think of it like a house—if you don’t regularly clean the gutters and change the filters, things will break. Your house and your website require maintenance and sometimes, repairs. .

• Set a maintenance schedule. Regularly update plugins, themes, and security patches.
• Plan for success. Don’t wait for something to break—proactively keep your site in top shape.
• Work with experts. Whether it’s us (really, why wouldn’t it be us?) or another team, ensure someone with the right technical know-how is keeping your digital house in order.

Ready to Make 2025 Your Year?

Your website isn’t just a static tool—it’s a dynamic extension of your business. If you’re ready to take your government contracting website to the next level, let’s talk. At Spring Insight, we specialize in web strategy, ongoing maintenance, and marketing solutions tailored for government contractors.

Book a complimentary consultation here, and let’s make 2025 your best year yet.