Key Features of Effective Government Contracting Websites
Government contracting websites are a unique breed. They might look like your average website at first glance, but they have specific requirements and nuances that set them apart. Some sites hit the mark, expertly showcasing their capabilities, while others miss crucial elements.
Today, we’re exploring what makes a government contracting website stand out, highlighting the key features we look for that separate the pros from the amateurs. And if you want a deeper dive, be sure to check out the video below.
1. Prominent Display of NAICS Codes and Relevant Designations
When someone visits your site, particularly in the world of government contracting, they need to find key information quickly. NAICS codes, certifications, contract vehicles, and capability statements should be front and center. These elements are unique to government contractors and must be easily accessible.
At Spring Insight, we believe this information should be visible in less than one click. Ideally, they should be above the fold and in multiple locations on your site, including the footer, so it’s always easy to find. (Want to know more about the importance of your website’s footer? Read this article.)
2. Differentiation from Other Organizations
In the crowded field of government contracting, differentiation is key. Too many companies identify themselves as “IT providers” without explaining what sets them apart or what specific IT challenges they alleviate. Your website should clearly convey what makes your business unique and how you solve problems differently than others.
Whether it’s a potential client, a teaming partner, or a government procurement officer visiting your site, they should immediately understand your strengths and the specific problems you’re equipped to solve. Your website content should map out this differentiation and make it clear and accessible.
3. Built for Scale
Government contracting is unique in its potential for rapid scale. One day, you might be a small two-person operation; the next, you’ve landed a huge contract and need to expand quickly. Your website should be ready to scale with you.
This means having easily updatable team pages and robust sections for hiring new talent. After all, winning a big project is exciting, but it also means you need to staff up fast. Ensure your site has the infrastructure to post open positions and attract the right talent efficiently.
From a technical perspective, you might also need backend access portals for onboarding employees and communicating with HR. Additionally, your government contracting clients may want a portal to view project updates and communicate with your team. Even if you don’t need these features immediately, it’s wise to build with scalability in mind.
4. ADA Accessibility
Lastly, and crucially, is ADA accessibility. Having an accessible website isn’t just a nice-to-have; it’s essential. Government contractors, in particular, must comply with accessibility standards because they often receive funding from government entities. The Department of Justice requires an accessible website, and ensuring yours meets these standards is non-negotiable.
Government contracting websites require specialized knowledge and understanding to get right. They have unique needs and must be built to handle the complexities of the industry. At Spring Insight, we understand these nuances and are ready to help you create a website that shines and meets all necessary requirements.
If you’re considering a new website or looking to enhance your existing one, schedule a complimentary consultation with us at Spring Insight. We’d love to work with you and ensure your site is top-notch.
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