Kickoff Questionnaire – Ongoing Marketing Support We would love to know what you are trying to achieve with your new website or marketing program. The more information you give us here, the better the solution we will be able to provide. What is your name?* Company Name:* What is your email address?* What is the website address? Your Company and ProductsTell us about your company.How do you describe what you do? What is the most important thing we should know?What makes you different from other companies that do similar work?Do you offer multiple products or services? Please describe them and how they differ from one another. Also tell us how you would prioritize them. For instance, does one product bring in the majority of your revenue? Your AudienceTell us as much as you can about your ideal client for your most profitable product or service offering.Be specific. Can you tell us age? Can you tell us gender? Can you tell us where they hang out online? What problem do you solve for your ideal client if s/he hires you?Do you have any other audiences we need to keep in mind?This could include ideal clients for other products or services, strategic partners, press, etc. Tell us as much as you can about them.Tell us about your ideal client for any other service offerings you have.TopicsWhat are topic areas you do (will) regularly discuss on your blog? (Please be as specific as possible.)What publications should the marketing team monitor for story ideas for your organization?What topic areas do you consider taboo?Is there a certain voice you use in your collateral (or feel you should use) that exmplifies how you want your organization represented?(e.g. trusted friend, knowledgable advisor, funny, snarky, etc.) What does the voice not sound like? What would your organization never say or sound like?Who are idols (either within your industry or outside of it) that have a voice/look/sensibility that we should pay attention to? Do you have a color palette you want us to adhere to as we create your marketing materials? (For most organizations it is aligned with their website color palette.)Do you have any graphics that you consider to be a part of your branding? [For example, Spring Insight has built a strong association with a purple flower that can be seen below by the page number.]Please provide the website address for the organization you consider your closest competitor (or an organization you have respect for in your industry.) What can we learn by researching them? What do they do well?Please share two (or more) organizations from either your industry or another industry whose communications inspire you. What about it attracts you?What do you want us to know but we haven’t asked yet? Δ
