Kickoff Questionnaire – Ongoing Marketing Support We would love to know what you are trying to achieve with your new website or marketing program. The more information you give us here, the better the solution we will be able to provide. What is your name?*Company Name:*Your Organization and OfferingsTell us about your organization.How do you describe the products you sell? What is the most important thing we should know?What makes you different from other organizations that do sell similar products?Are there details about your products that we should keep in mind in understanding this project? (For instance a product that can't be delivered to certain states.) Ecommerce SpecificRoughly how many different products will you be selling?Do you have a spreadsheet of products and variations?Will these products have "attributes"? (For instance, size, color, etc.) What attributes?Are any products customized for the client?Will you be shipping your products? If so, where? How?Where does your organization have nexus and thus need to charge sales tax?Do you have an existing merchant account or online payment gateway?Do you sell products that require regular recurring billing (such as a subscription)?What kind of discounting do you plan to make available? (% off, $ off, etc.)Do you need an special sales page features (magnifying glasses, color swatches, etc.)Do you need your ecommerce store to integrate with any other existing systems (PoS, QBO, etc.)What sort of reporting for fulfillment do you require Your AudienceTell us as much as you can about your ideal client for your most profitable product or service offering.Be specific. Can you tell us age? Can you tell us gender? Can you tell us where they hang out online? What problem do you solve for your ideal client if s/he hires you?Do you have any other audiences we need to keep in mind?This could include ideal clients for other products or services, strategic partners, press, etc. Tell us as much as you can about them.Tell us about your ideal client for any other service offerings you have. Your WebsiteWhat is working well on your current website?Congrats! Your website launched a month ago and there is no question but that the project was successful. Frankly, you are thrilled with the outcome. How do you know the project was successful? What are the tangible results of the project?What is your desired date for site launch? Is that date driven by anything in particular? Is there an event or other launch driving it? DesignDo you have a color palette you want us to adhere to as we create your website? If so, please provide. If not, what thoughts do have on colors for the site?Will you be providing photography and graphics for the website or will we be creating them from art and stock photography?Do you have any graphics that you consider to be a part of your branding? [For example, Spring Insight has built a strong association with a purple flower that can be seen below by the page number.]What emotions should the site should evoke for visitors?Please share two or more other websites from your industry you would like us to see. Anything in particular you want us to notice?Please share two or more other websites from outside of your industry you would like us to see. Anything in particular you want us to notice?Who are idols (either within your industry or outside of it) that have a voice/look/sensibility that we should pay attention to?What do you want us to know but we haven't asked? Δ
