Your LinkedIn Company Page – Part 2: Maximizing LinkedIn Company Page Potential with Michelle Raymond

In Part 1 of our LinkedIn Company Page series, we tackled the basics—what LinkedIn company pages are, why they matter, and how they differ from personal profiles. If you missed it, catch up here.

Now, we’re diving deeper. Having a company page is one thing, but using it strategically? That’s where the magic happens. In this second installment, we explore how to maximize your LinkedIn company page to build credibility, increase engagement, and make your brand work for you.

We’re once again joined by Michelle Raymond, the Founder and LinkedIn B2B Strategist and Corporate Trainer at B2B GROWTH CO. She is a globally recognized LinkedIn Pages expert, host of the ‘Social Media for B2B Growth’ podcast, and co-host of ‘The LinkedIn Branding Show’ podcast, and runs a successful YouTube channel ‘Michelle J Raymond – B2B Growth Co.’

In this Part 2, Michelle shares tactical advice for businesses looking to get real results from their company pages. Check out the full video below, or keep reading for the highlights.

Minimum Viable Effort: What’s the Bare Minimum for a LinkedIn Company Page?

If the idea of maintaining another social media presence makes you want to run for the hills, we hear you. But a neglected LinkedIn page is worse than not having one at all—it signals to potential clients, partners, and employees that your business is inactive.

The good news is that you can show your audience that your business is alive and well without spending hours creating content. 

At an absolute minimum, here are the things you should do: 

Claim and Set Up Your Page Properly – Ensure your company logo, banner, and details (like website, industry, and contact info) are fully completed. A half-empty profile isn’t doing you any favors.

Tie Employee Profiles to the Company Page – When employees list your company as their workplace, it links back to your page. This boosts credibility and makes your business look more established and helps improve your company page’s visibility. 

Keep Content Fresh (Even if It’s Just Once a Month) – You don’t need daily posts, but a completely inactive page won’t inspire confidence. Sharing updates once a week (or even once a month) ensures visitors see an active, engaged company.

Time-Saving Hacks for Managing Your Page

Worried about adding another social channel to your already packed schedule? Good news: You can maximize your company page with minimal extra work.

Repost Content from Your Personal Profile – No need to reinvent the wheel. If you post something valuable on your personal LinkedIn, share it to your company page, too.

Turn Your Best Posts into Evergreen Content – If a post performs well on your personal page, don’t let it get buried in the feed. Repost it to your company page as a “greatest hits” library.

Use Your Company Page to Support Your Personal Brand – Many business owners think it’s the other way around, but your company page can be your biggest cheerleader. Use it to like, comment, and engage with your personal posts. 

Beyond Visibility: How a Strong Company Page Impacts Growth

Your LinkedIn company page isn’t just a formality—it’s a powerful tool for business growth and talent acquisition. Here are a few ways it can impact your business’s growth. 

Credibility Check for Potential Clients – Many prospects Google your business before making contact. A well-maintained LinkedIn page can reinforce their decision to work with you.

A Recruitment Goldmine – If you’re growing quickly, you will need new team members in a short amount of time. A LinkedIn company page shows potential employees who you are, what you do, and why they should join your team.

An Active, Engaging Brand Presence – Your website might only get updated every few years, but your LinkedIn page can be dynamic, reflecting real-time company wins, culture, and industry expertise.

Time to Give Your Company Page Some Love

If you’ve been ignoring your LinkedIn company page, now’s the time to change that. Whether you start small with a simple refresh or go all-in with a full strategy, every effort counts.

This wraps up our two-part series on LinkedIn company pages! Have questions or need help making your company page (and your overall online presence) work harder for you? 

Let’s talk. Book a complimentary consultation with Spring Insight today and let’s get your digital marketing strategy on track.