Your LinkedIn Company Page – Part 1: Understanding LinkedIn Business Pages with Michelle Raymond

LinkedIn business pages—everyone knows they exist, but few know how to actually use them. If you’re a business owner, you might be wondering: Do I need to pay attention to this?

Spoiler alert: Yes, you do. And no, they’re not just a formality.

In our latest video, Erika sits down with a very special guest, Michelle Raymond. Michelle is the Founder and LinkedIn B2B Strategist and Corporate Trainer at B2B GROWTH CO. She is a globally recognized LinkedIn Pages expert, host of the ‘Social Media for B2B Growth’ podcast, and co-host of ‘The LinkedIn Branding Show’ podcast, and runs a successful YouTube channel ‘Michelle J Raymond – B2B Growth Co.’

In Part One of this two-part series, Erika and Michelle get into why LinkedIn company pages matter, how they differ from personal profiles, and why ignoring yours might be costing you credibility, visibility, and even potential clients. 

Prefer to read? Scroll down for the what, why, and how of LinkedIn business pages. 

What is a LinkedIn Business Page?

Think of your LinkedIn company page as your business’s home base on LinkedIn. Just like your website, it’s an opportunity to make a first impression to potential customers, partners, and employees and to control the overall narrative.

Here’s how it differs from your personal profile:

• Your profile is about YOU – your skills, experience, and personal brand.
• Your company page is about your BUSINESS – your services, team, and industry authority.

And while it’s true that personal profiles typically get more engagement, that doesn’t mean company pages aren’t worth your time. In fact, they serve a completely different purpose.

Why Your LinkedIn Company Page Matters (Even if You Think It Doesn’t)

Many small businesses assume their personal LinkedIn page is where they should spend their effort and time. But here’s the catch—what happens if your top employee, who has been building their personal brand and engaging with your audience, leaves the company?

Their connections, content, and influence go with them. Poof! They’re gone. 

A LinkedIn business page ensures that your brand presence stays with the company, no matter who comes and goes.

• It boosts credibility when prospects Google your company.
• It helps potential clients find you outside of your personal network.
• It keeps your brand identity consistent even as employees change.

And here’s something most business owners don’t realize: Your LinkedIn company page ranks high on Google. If someone searches for your business, chances are your LinkedIn page will be one of the first results they see—especially if you’re active on the platform.

The question is: Are they seeing a well-managed, informative page…or a digital ghost town? That’s up to you. And it takes less time and effort than you might expect if you use it strategically. 

How to Use Your LinkedIn Business Page Strategically

You don’t need to pour endless hours into your company page, but you do need a strategy.

• Optimize Your Page – Fill out your company bio, services, and website link.
• Post Regularly – Even just once a week keeps your page active and relevant.
• Engage as Your Business – Like, comment, and share industry content to stay visible.
• Use It to Amplify Personal Profiles – Your company page can support employee content, making your brand look larger and more authoritative.

And here’s a bonus tip: If you’re not comfortable putting yourself in the spotlight, your company page can be a great place to start building your voice before diving into personal branding.

Need Help with Your LinkedIn Strategy?

If your LinkedIn company page has been collecting dust, we can help. Whether you need a strategy overhaul, content creation, or just some guidance on where to start, we’ve got you covered.

Book a complimentary consultation with Spring Insight today!

Be sure to check out Part 2 of this highly valuable series, which will be published to our blog next week!