Case Study: Little Ashkim

Cross-platform online store showcasing Little Ashkim baby products on desktop, tablet, and mobile devices.

“Before Erika started designing and developing the website, she took the time to truly understand our business and design the website according to our company needs. Her asking questions helps her to capture the essence of the company from your eyes, and she reflects this in your website. She did a great job, and I am very happy with how my ecommerce website looks and functions. It has been a pleasure working with her.”

Olcan Hollister, Owner

Website Services Provided



Ecommerce Implementation


Website Launch

Graphic Design

Functional Design


Little Ashkim sells imported, high-quality baby clothing and towels, which are manufactured in Turkey. As the mother of small children, founder Olcan Hollister was frustrated at not being able to find baby clothes and towels in the U.S. that are as soft and as well-crafted as what is available in her native Turkey. She decided to start a company to bring this luxury and quality craftsmanship to mothers and babies in the U.S.

The Spring Insight Project

Olcan knew she needed to have a website ready when her business launched. At first, she tried to build her own website, but soon realized that if she wanted the site to have the same high-end feel as her clothing line, she would need to hire someone else to build it for her. Being somewhat unfamiliar with online technology, Olcan wanted to be able to focus on her business and leave the web development to a professional whom she could trust. She found Spring Insight to be the perfect partner for building her e-commerce site. It was also important to Olcan that she be able to update the site herself. Spring Insight responded by both designing a user-friendly site using easy-to-update WooCommerce, and also providing a custom tutorial for Olcan on how to get the most out of it. The site also includes some advanced functionality, such as a magnifying glass to show product detail.

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