As those of you who have been following the progression of Spring Insight from the early days know, I started the organization with a focus on cause marketing. In recent months the focus of the organization has evolved to marketing strategy but that does not mean that I don’t still fully believe in and embrace the idea of cause marketing. Indeed, Spring Insight has a charitable giving program of its own.
So, you can imagine how excited I was at the idea of seeing one of the pioneers of integrated cause marketing within an organization speak… Jerry Greenfield, the co-founder of ice cream giant Ben & Jerry’s. The speech he gave was funny and fascinating. Following are the nuggets I picked up.
- If you don’t like the way business works, don’t quit, just change it. You don’t have to be a corporate drone if you don’t want to.
- In the face of adversity, get creative and engage your customers.
- The best cause marketing programs are ones that drive your business forward as much as they help a cause. To support charitable giving, Ben & Jerry’s wanted to support a bakery that helped the disenfranchised. They developed a chocolate fudge brownie flavor driving both a business goal and a charitable mission.
- Love what you do every day.
All in all a great evening.